Mutengi Wega Wega Achabatsirwa Nezvakanaka Nokuda Kwekushingaira
Tsvaga mari yekugadzirisa iwe kugutsikana kwako usati watenga, saka unonzwisisa chaizvo zvauri kutenga. Chokwadi chinosuruvarisa ndechekuti vanhu vazhinji vanoita zvishoma kana kuti vasina tsvakurudzo, uye zvizhinji zvekutengeserana kwavo zvinobva kune chero chinhu kunze kwekuongorora kwakakodzera. Havana kuziva zvishoma zvishoma zvekushingaira kwakakodzera kuchavabatsira kuti vawane zvakanaka nguva dzose.
1. Zvipingamupinyi zveChipinda
Kunyanya kuoma kwebhizimisi idzva kushanda mune imwe nzvimbo, yakakwirira zvipingamupinyi zvekupinda. Kune makambani aya atove "mumusuo," zvipingamupinyi zvakakwirira zvakakura nokuti vanochengetedza vatsva vasiri kure. Iyi pfungwa inonyanya kukoshesa pamabheji , uye makambani matsva kana maduku, nokuti kana vasina yavo yekuvhiringidza teknolojia kana kuti chiremera chakakosha, vanobviswa kunze kwemusika.
Semuenzaniso, zvipingamupinyi zvekutangira t-shirt yebhizimusi mabhizimisi zvakanyanya kwazvo, apo kutengesa zvakakwana masimba ehurumende zvakanyanya kwazvo. Robots ekuvhiya kweuropi? Zvipingamupinyi zvakapinda kupinda. A new kind of shoelace? Akadzika kwazvo.
Iko kune marudzi ese emigodhi yekupinda, zvichienderana nemhizha. Mune dzimwe nguva zvibvumirano zvehurongwa zvinoshandiswa (Zvokudya uye Drug Administration, Congress, etc.), asi mune vamwe zvakaoma zvikuru zvechigadzirwa zvinokonzera kukwikwidza kusingabviri (satellites, motokari dzemagetsi, nezvimwewo).
2. Makwikwi Strengths
Vamwe vangareva izvi seChimwe Chinhu Chinotengesa Kutengesa (USP), asi izvozvo hazviendi zvakakwana. Chero nhamba yezvikonzero zvinogona kupa bhizinesi ruzivo pamusoro pemakwikwi avo. Maitiro avo, boka rekutungamirira, kunyange nzvimbo yavo yenzvimbo ingave yakakosha.
Semuenzaniso, bhizinesi rekugadzira rinogona kubudisa michina yemari yakawandisa kuChina kupfuura Manhattan.
Ikambani yekambanikiti ichave nedziva guru rakakura revashandi vari muSilicon Valley kupfuura kuMexico.
Ziva simba rose (uye utera) sezvaungagona kune chero ipi zvayo inogona kushandiswa. Nokuda kwehumwe humwe humwe, tarisa mukati mavo makwikwidzi pamwe chete!
3. Kukura Kwema Market uye Share
Kunzwisisa makambani emakambani, uye kunyanya kukosha kwekukwanisa kwese kweiyo nzvimbo. Vanotanga kurapa mishonga yemadhora emadhora mabhiriyoni emadhora, kana kuti bhizinesi iri kuedza kuva nezvose zvinotengeswa zve "chete maruva emashandisi anoshandiswa kwemonicade stand signs"?
Kune matanho matatu ekukurumidza ekusimbisa hukuru hwemusika, uye hutano hwemari inobatanidzwa:
- Kunzwisisa kuti zvingave zvakakura sei (kana zviduku) misika yose ingangodaro-kana kambani imwe yakawana mari yose inogona kuwanikwa mumari kubva panzvimbo, ingadai iyo inomiririra kutengesa zvakakwana?
- Sarudza kuti zviyero zvipi zvemusika iye zvino uri nekambani. Izvi zvinogona kuitwa nenzira dzakasiyana-siyana; kudana kambani zvakananga (ona ndima 9); kuverenga nenyaya dzemuInternet pamusoro pebhizimusi uye bhizinesi kune zvinyorwa; mashoko anovimbika pane webhusaiti yekambani uye mukati mezvinyorwa zvavo zvekubudisa; kuverenga iwe pachako uchishandisa kutengesa data yakagoverwa nehuwandu hwemashizha.
- Simbisa kana chikamu chavo chemari chiri kukura kana kutarisirwa kukura. Iwe unogona kutarisa kambani kwekanguva (mwedzi kana makore) kuti uise tsika inoramba iripo.
Kwose kambani inoshanda mune imwe indasitiri iri kukura muhukuru hwehuwandu, uye iri kuwana huwandu huwandu hwekugoverana kwemari pamakore, inowanzova hutano hwakanaka.
4. Edza Mutambo kana Basa
Uyu ndiwo unofadza! Iwe unofarira bhizinesi rinotengesa bhasikoro idzva, kana kofi, kana terevhizheni? Edza chibereko chavo kunze. Zvimwe, taura nemumwe munhu ane, kana vanhu vazhinji.
Mukuwedzera, mazwi anobatsira zvikuru achauya kubva kune izvo vadzikwi vavo vari kutaura nezvechigadzirwa. Iwe unogona kudana mutambo wacho zvakananga, kana kutarisa paIndaneti yeongororo, kuenzanisa, uye kuenzana.
5. Market Market
Iko kune yakakwirira-yepamusoro yekutengeserana kwenhamba kune vamwe.
Makambani ekumusoro-soro anofanirwa kutengesa sePris Sheets, OTCQX, uye OTC. Mabhizimisi ari nani anowanzozotengeserana pamusoro pekutsinhana kune mazita emitemo yakakwirira, mitengo, uye zvinoda.
Kana ruzivo rwaunofarira rwacho kune rumwe rutivi rwepasi-pasi, kumashure emisika yemisika, unogona kuongorora zvakare sarudzo.
6. Kutengesa Kurongwa
Kungotarisa pane zvekutengesa chati - inowanikwa mumakore mashanu ekuderera pasi, kana kuti vari kukwira kumatenga matsva mumwedzi mishomanana yapfuura? Nhau yawakamboudzwa pamusoro pekambani inogona kuchinjwa nenzira inoshamisa nekutarisa kwekuti mapato acho aita sei.
7. Kushambadzira nekuisa Positioning
Zvinhu zvose zvinogadzirwa uye basa rine marashi. Izvi ndizvo pfungwa dzevatengi uye vatengi vanogona kuva mumusoro wavo. Izvi zvinowanzotengesa kutengesa, kukurudzira vanhu kubhadhara zvimwe, kana kutovaka kuvimbika-kutenga kutendeseka.
Tora McDonald's somuenzaniso: Vanhu vakawanda havafungi nezvekudya kwavo sevakagwinya, asi vanobvumirana kuti maresitorendi aya akanaka. Paunotora Disney cruise, iwe unogona kunge uine pfungwa pamusoro pehutano hwechiitiko chaunotarisira, usati waisa netsoka pachikepe. Izvi zvose nekuda kwekuisa mazita, zvitendero mupfungwa dzako kubva pane zvakaitika kwauri, zvinotaurwa nevamwe, kana kucherechedza.
Positioning inopindirana nenzvimbo iyo chiratidzo chinogadzikana mumusoro wako. Zvimwe iwe unofunga nezveVolvo paunofunga nezvekuchengeteka, asi iwe unofunga kuti Lamborghini ndiyo yemotokari inotyisa. Zvichida kana kwete pane izvi izvi zvakarurama hazvina basa, asi chokwadi chokuti iwe unotenda kuti ichokwadi chinhu chinokosha, nokuti chinogona kukanganisa kutenga kwako kusarudza.
Tarisa kutsvaga kwakasimba uye kuisa mune chero ipi zvayo inogona kudyara. Apo izvi zvikamu zvebhizimisi zvakasimba, hupfumi huripo huchabatsira zvinoshamisa nenzira dzakawanda, kusanganisira, asi kwete kugovera, kutengesa.
8. Mamiriro Ezvoupfumi
Paunotenga chikamu chesaiti, uri kutenga chikamu chekambani iri pasi. Apo bhizimisi iroro rinokura, zvikamu zvichange zvichinyanya kuwedzera mukoshi.
Tarisa bhizinesi maererano neRitatimendi Rekuwana (iyo yakawanda sei iri kuita / kurasikirwa, mari yavo, uye mari yavo yekuwana mari). Kunyanya kukosha kunenge kuve Balance Sheet (iyo yakawanda yeivo, zvichienzaniswa nezvingabhadharwa - pfuma maererano nematambudziko).
Tsvaga maitiro ekuvandudzika kubva kune rimwe rondedzero yemari (mwedzi mitatu) kusvika kune inotevera. Kana kutengesa kuwedzerwa pane nguva, kana zvikwereti zvinopera, kana kuti mari inokwira, inogona kuve yakanakira zvikamu.
9. Danai Kambani
Pfungwa iyi ndeyokupedzisira, nokuti vanhu vakawanda havazviiti, kunyange zvazvo vachifanira chaizvo. Kwose kushambadzirwa kwekambani yepamutemo (pane chero shanduko yakakodzera) inobvumirwa zviri pamutemo kuva nehukama hwehutano, uyo achataura nevatengi vemazuva ano uye vanotarisira kupindura mibvunzo ipi zvayo.
"Uyo anobvunza benzi kwechinguva, uyo asingabvunzi benzi noupenyu." - Chirevo cheChinese
Unogona kushamiswa nekukurukura kukurukurirana kunokurumidza kukujekesa nezvekambani iri pasi. Bvunza mimwe mibvunzo iri nyore (yakanyorwa pasi apa), uye tsvaga zviratidzo zvekunyevera, zvakadai sechiratidzo chemashoko, kana kuti hapana anopindura foni kana kuti anodzokera zvakare.
Mimwe mibvunzo iri nyore kukuita kuti utange:
- Vangani vashandi iyo kambani yavapo? Izvozvo zvinofananidzwa sei makore maviri apfuura? Iwe unotarisira kuti hurumende iwedzere mumakore mashomanana anotevera here?
- Iko yakakura sei mushamba wevose we teknolojia / sarudzo / chigadzirwa? Ndeupi muzana wemusika iwoyo uri nekambani yako, uye yakambove ichikwira kana kuwira?
- Ko iyo kambani inoda kuwedzera mari, kana ikozvino maitiro anokwanisa kuva akakwana kutsigira bhizinesi?
Nokutevera matanho aya akareba, iwe uchava nehuwandu hwakawanda hwehutsananguro pamusoro pekutsvaga. Chaizvoizvo, unogona kuwedzera mitsva yako yekutengesa! Kufanana nezvinhu zvose muhupenyu, huwandu hwebasa huchaenda nenzira yakareba, uye huchaita musiyano mukuru pakati pe "vakunda" uye "whiners!"