Zuva Rokutenga Kupfuura Zvose Gore
Cyber Muvhuro yakakurumbira zvikuru nokuti 75 muzana yevatengesi vanodhaira mukutanga chokutanga Muvhuro mangwanani.
Twenty-five per cent shop panguva yekudya uye 34 muzana vanoenda paIndaneti manheru. Ivo chete 19 muzana vanotora mukana weKuvhuro yeMuvhuro kutengesa zvimwe zvevhiki.
Inenge chikamu chetatu chevatengesi vanotanga Cyber Monday kumatenga ngeSvondo. Izvi zviri kuramba zvichiwedzerwa. Zvaiwanzove kuti vatengesi vaida kukurumidza kutengesa kutengesa kubva kumakombiyuta emabasa. Iye zvino, ma-laptops ega uye zvigadzirwa zvemagetsi zvinokurumidza sekushanda kwemakombiyuta.
Cyber-Muvhuro inotangira kare nekuti vatengesi vakawanda vari paIndaneti vanotanga Cyber Monday mitezo yapfuura. Izvozvi, zvivako zvepamusoro zvakadai seWal-mart, Target, uye Amazon anotanga Cyberweek kutengesa musi weKutenda Kwezuva pachako pachako. Nzira yakanakisisa yekupindira pane zvavanoita ndeyokusainira ma email avo mabhuku.
Ndezvipi Zvinotengeswa Zvitadzo zveMusi weMuvhuro?
Cyber Mutevhuri iri kuve yakakurumbira apo Black Lvondo iri kuve shoma saizvozvo. Cyber Mutevere yakanyorwa ne Shop Shop muna 2005. Gore negore kubva gore iroro, zvinyorwa zvitsva zvinowanikwa sevanhu vakawanda uye vanofarira kunakidzwa kwekutenga paIndaneti.
Cyber Monday Mutengo wekutengesa ine kupfuura katatu kubva muna 2009.
| Gore | Kutengesa (mumabhiriyoni) | Comments |
|---|---|---|
| 2016 | $ 6.6 | Zvitoro zvinopa zvikwereti pane zvigadzirwa zvefoni. |
| 2015 | $ 3.04 | |
| 2014 | $ 2.5 | |
| 2013 | $ 2.29 | Sales yakasimuka 20 muzana. Chishanu Chishanu chawa. |
| 2012 | $ 1.5 | Mobile zvigadzirwa zvinokwana 12.9 muzana. (FatWallet) |
| 2011 | $ 1.3 | Sales yakasimuka 17 muzana. (comScore) |
| 2010 | $ 1,038 | Kutanga nguva inopfuura $ 1 biliyoni. (comScore) |
| 2009 | $ 0.887 |
Chii Chinogadzira Cyber Muvhuro Saka Ichinyanya Kuonekwa
Cyber Mutumusi vatengesi vanonyatsojekesa nei vachida zuva. Vanopfuura 40 muzana yezvenguva-vatengesi vakagadzirwa vakati nguva yemaawa makumi maviri nemana ndiyo inonyanya kukosha. Vanenge vakawanda vakanyora chido chavo chokudzivisa mapoka eZvondo Dzvuku sechikonzero chavo chikuru chekutenga paIndaneti. Inenge inenge yechitatu yevatengesi vepaIndaneti vakati vanofarira kukwanisa kuenzanisa nemitengo.
Izvo zvakagumisiro zvakasimba paCyber Muvhuro ndeyekuda kwekutengesa kunotyisa kunopiwa nevatengesi vanepo paIndaneti. Inenge 90 muzana yevatengesi vakapa Cyber Monday Monday. Inenge hafu yevatengesi vakapiwa makonti kana kuti peresheni kubva kune zvigaro (45 muzana), asi pane imwe yechitatu yaive nekanguva-nguva-chete kuendeswa. Vashoma (15 muzana) vakakurudzirwa chipo chepachena-ne-kutenga.
Zvinopfuura hafu yevatengesi kuti vawedzere "bhadharo yekusununguka" bhajeti, asi chetatu chevatengesi vakapa kutumira pasina kunyange kupfuura kare. Ava vatengesi vakangwara nokuti 36 muzana yevatengesi vakaongororwa vakati vanozowedzera mabhizimisi avo ekutengesa bedzi kana kana kutumira kwaive kusununguka.
Vashomanana vashomanana vatengesi vekuInternet vakati vachatenga zvishomanana, nekuda kwekutengesa mari dzinodhura. Vamwe vakanga vasingadi kuti vakanga vasingakwanisi kuona kana kubata zvigadzirwa zvavo nguva isati yaitika.
Vamwe vatengi vaisada kumira kuti vataridzwe.
Kukura Kwakakosha KwemaTorogiramu Yekombiyuta uye Social Media
Vashambadzi vari kushandisa zvigaro zvemasangano kupfuura kare. Inenge imwe chete yechitatu yakati vaizoenda kune peji Facebook pepanhau kuti vawane mamwe mashoko pamusoro peCyber Monday mutengesi. Kaviri nevakawanda vangatarisa kuongororwa kwemakambani pane webhusaiti yekambani vasati vatenga chero michina kana maitirwo.
Vatengesi vepaIndaneti vanopindura kune vanotengesa 'kushandiswa kwemafoni ezvigadzirwa zvemafoni uye zvemagariro evanhu nekusimudzira ikoko. Vanopfuura hafu yevatengesi vakavimbisa kuti vhizimisi ravo rekutengesa rakagadziriswa kuti rifambire mafoni. Imwe 20 muzana inogadziririra mapurogiramu epiritsi yepiritsi. Zvinopfuura chetatu kushandisa QR nhamba mumagazini uye billboard ads.
Vatengesi vepaIndaneti vakagadzirisawo kushandiswa kwavo kwehupfumi. Vanenge vatatu voga vanoti vaizokurudzira kutengesa pamapeji avo epa Facebook apo makumi mana anopfuura makumi mana anotsigirwa pa Twitter.
Inenge hafu (40 muzana) yevateresi vashandisi vanofananidza mitengo, asi 20 muzana vanodzikinura makononi. Chinonyanya kukosha, inoda kusvika chetatu inotanga mberi uye kutenga paIndaneti uchishandisa mapiritsi. (Inobva: National Retail Federation Yepurigiramu Yese)
Nzira Yokuwana Nayo Inonyanya Kuvandudzwa kweMuvhuro Deals
Kutengeswa kwekutengesa kunogona kuwanika paCyberMonday.com, iyo inoshandisa purogiramu yezvinhu zvinotengesa vanotengesa zvinoshandiswa panguva ipi mu "Deal of the Hour" inosimudzirwa. Iwe unogona kuwana kutengesa kubva kune vanopfuura 800 vatengesi vekutengesa.
ComScore inoshuma kuti zvinopfuura hafu yezviitiko zvinosanganisira kutumira kusununguka. Vatengesi vakapawo mutengo wakasiyana-siyana purogiramu. Zvimwe zvipo zvaisanganisira zvipo zvepachena nekutenga.
Cyber Mutevere FAQ
Nei Chishanu Chine Chinonzi Chando Chishanu? | Ndepapi Ichitsva Igovera Zvesheni? | Chii Chiri Muvhuro Muvhuro?