01 Organic uye Natural Food
Kana uri munhu mukuru, zviri pachena kuti uri kusarudza diki - zvimwe kune zvimwe zvigadzirwa zvaunotenga. Iwe unogona kunge usingafungi zvakanyanya nezve organic ice cream, asi 40% iwe unotenga chete zvokudya zvekudya zvevana vako nevana vaduku. Izvi zvinongoramba zvichienda kune zvakasikwa zvicharamba zvichikura sezvo vakawanda uye vaduku vaduku vanotanga mhuri uye vanoda zvokudya zvakanakisa uye zvakashata zviripo zvevana vavo - uye ivo pachazvowo. Zvokudya zvehupenyu zvinowanzoitika.
02 Craft Beer uye Good Wine
Yeuka pamusoro pemazita makuru akaita seCoors uye Budweiser. Vakuru vechidiki havasi kunwa doro rakawanda sezvizvarwa zvakatarisana navo, asi apo vanonwa doro rinofanira kuva rakakosha. Mhizha doro - yakagadzirwa nehombodo dzakasvibirira nevanakidza zvakasiyana uye mazita akasiyana-siyana - ndeye izvo Millennials naGen-Xers vanoda, kwete huwandu huchigadzirwa doro vabereki vavo vanonwa.
Kutaura zvazviri, 17 muzana yevaduku vakura vari kuita mari yakawanda mumabasa avo vanogona kutenga bhodhoro rakakosha rewaini kupfuura vabereki vavo Vabereki Boomer, 5% chete avo vanozoputika paPinot Noir kana Rose.
03 Housing
Imba inodya chikamu chikuru chemari yakawanda yevaduku, uye vazhinji vanopedza vanopfuura 30% yebhadharo yavo yekubhadhara pamusha panzvimbo yekugara. Kusiyana nevabereki vavo vaBomomer, avo vakakurudzirwa kuti vasapedze kudarika chikamu chechina chemari yavo muimba, Millennials haasarudzo iyo munzvimbo dzakawanda. Vazhinji venyika havazobvumi vashandi vasingakwanisi kuwana iyo 30%, asi zvakadaro kunezve 20% yeMillennials ari kushandisa mari inopfuura 50% yemari yavo yekuisa denga pamusoro pemisoro yavo. Musha wekumba ndiyo chinangwa kune vakawanda, asi kwete chekutanga. Kunyange zvazvo imba iine hutano hwakanaka, vechidiki vaduku havakwanisi kuwedzerwa mari yakawanda uye yakawanda kune yavo yakaoma zvakaoma kugadzirisa bhajeti, uye saka kurega kuita chinhu chakadaro kutenga.
04 Maridzo yevadzidzi
Chimwe chezvinhu zvakakura zvikuru zvevaduku vakawanda - kunyanya vashanu veporoji vadzidzisi vane mari shoma-yekubhadhara - ndeyezvikwereti zvevadzidzi. Zvinoshamisa, imwe tsvakurudzo yakawana kuti makumi mashanu emakumi ezviuru ezviuru zveMillennials aizosiya kodzero yavo yekuvhota muhurumende yeUnited States kuti vadzidzi vavo vakweredzwe zvikwereti. Hazvisi zvakaoma kunzwisisa manzwiro aya. Zvikwereti zvevadzidzi vari kupwanya chikwereti kune vakawanda, kupinda munzira yekutanga kuchengetedza kubhadhara, kutenga imba kana kutanga mhuri. Ne 71% vevakapedza kudzidza muna 2012 vachitakura chikwereti chechikwereti chevadzidzi, mutoro uyu unowanzoitika munyika yose pakati pevechidiki - uye kunyange vamwe mumakore makumi mashanu uye makumi mashanu vari kubhadhara chikwereti.
05 Kuchengetedza uye Kubhadhara
Pasinei nekupedza zvakanyanya pamusoro wekofi yekunwa uye kudya kunze, vechidiki vaduku vari kutarisira kudzvora mari shoma. Pasi rose, Millennials iri kuchengetedza 19% yemisha yavo, zvichienzaniswa nevabereki vavo Boomer vanochengetedza 14% chete. Vakuru vechidiki vanobvisa sei mari iyo yose? Vanoshandisa nokuchenjera zvirongwa zvekuchengetedza kambani - 401Ks pamwe nekufananidza zvinonyanya kufadza kufambira mberi kufunga vechidiki vechidiki vanoda kuronga zvenguva yavo. Kurega ndeyechidiki vechidiki vanoda kuronga uye kugadzirira, uye kutanga mumakumi maviri ndeye nzira yakanaka yekutanga kukura dendere renzira yenguva yemberi yavo.
06 Philanthropy
Vakuru vechidiki vari kutsvaga nzira dzekudzorera izvo zvinorehwa kwavari uye zvinoshanda, zvakare. Semuenzaniso, Tom's Shoes, aidiwa pakati peMillennials, anopa rimwe shangu kune munhu anoshaiwa. Izvi zvakanyunguduka zvemafashoni uye zvipo zvinonakidza kune vechidiki vakura vakura mavheti e-multi-tasking semutemo mukuru. Vakuru vechidiki vanodzorera ndezvekutenga nekushandisa pazvinhu uye nzvimbo dzinopa chikamu chemari yavo kumasangano anobatsira vamwe. Restaurant fundraisers ndeimwe yenzira dzinofadza dzevechidiki kuti vose vanakidzwe uye vaite chimwe chinhu chinopa ruzivo. Vanenge makumi mashanu emakumi ezviuru zvemireniyoni vachazotenga chimwe chinhu kuti vatsigire chikonzero chavanotenda, uye 30% vachabhadhara zvishoma pane chimwe chinhu kana ruzivo mukutsigira sangano ravanofunga kuti rakakodzera.
07 Travel
Hazvina kumbove nekufambisa kwave kwakawedzerwa kune mumwe munhu uye kufambidzana kudarika ikozvino, uye vechidiki vari kushandisa zviri nani pane izvozvo. Nekukwira nokukurumidza kwekambani dzakadai seAirbnb, mahofisi emafoni anopa mukana wekushanda kubva kune chero kupi zvako nekuderedza mafambiro evanhu vanoita savvy, vechidiki vaduku vari kuwona nyika yakawanda nyore uye sekudhura zvishoma kudarika. Maererano nekuongorora kwaAirbnb, kufamba kunouya muchipiri kune kuchengetedza mari sechinhu chinonyanya kukosha, kuisa imba iri pasi. Sezvo Makireniyoni akadzokorora matanho akadai sekuroorana nevana nekuwedzera, mikana yavo yekudzora mavanga awo ekukura.
08 Fitness
Kusiyana newaini yekudhakwa uye avocado toast, chimwe chinhu Millennials hachizviratidzi pamusoro pokushandisa mari pane fitness. Kubva pamutengo wepiniti unoenda kune rimwe shangu dzinomhanya, kuwana zvigadzirwa zvemhando dzakanakisisa uye ruzivo zvakakosha kubhadhara mari yakawanda kune vechidiki. Kunyange zvazvo vachigona kuchengetedza mari kuburikidza nekubhadhara zvigadzirwa zvekuti Boomers vanoita semafuta epasi, TV yevhesi uye motokari dzavo, kune vechidiki vakawanda vanotevera hutsika uye kuedza zvakasiyana-siyana zvehutano hazvisi kungofadza asi zvakanaka kune hutano hwavo.
09 Healthcare
Utano hwevamwe vanhu vechidiki ndeyemari inogona kuputsa bhangi. Vakawanda veMireniyadhi vari kushanda pamabasa asina kupa utano hwehutano, uye kubhadhara kune humwe hutano hwehutano hunogona kukwira kudarika $ 300 pamwedzi kana kupfuura. Kunyangwe neboka chirongwa chehutano, zvinokanganisa zvinogona kunge zvakashata zvakanyanya, uye vachengete vechidiki kuti varege kuona nyanzvi kana zvichidiwa. Chinhu mumutengo wemishonga yakadai sekudzivirira kuberekwa, kurwisa kwezvirwere, anti-depressants kana mamwe marudzi emishonga iyo vechidiki vangave vari kutora uye utano hwakanaka hunova chikamu chakakosha zvikuru chebhajheji yavo. Apo vechidiki vechidiki vanotanga mhuri, mari yavo yekuchengetedza hutano inokwira nemwana mumwe nomumwe mutsva.