Emerging retail stocks nehuhu hunogona kunge hwakakosha kutenga.
Vatengesi vemazuva ano vanoda kushandiswa uye vanogadzira, asi kubudirira kuchiri kugoneka.
Heano mitemo mitatu yega yega yekutengesa zvitsva inofanira kutevera.
Iva Niche
Mazuva ehuwandu hutsva hupfumi hwakafa. Nebhokisi bhokisi rekutengesa seWalmart kutengesa kusarudzwa kukuru kwekutengeserana kukuru, pamutengo usingatauriki, vatengesi vaduku vanoda niche. Chikafu chikamu chinonyanya kuiswa pamusika wekutengesa; vatengesi vanovaka niche ndevamwe vane ruzivo uye kusarudzwa munzvimbo iyoyo, iyo inonyengedza vatengi kuti vashanyire mabasa evatengesi.
Chimwe chikonzero chinokonzera kuti vanhu vakasiyana-siyana vatengesi , saTiffany & Co. uye Tractor Supply Co., vave vakabudirira zvakadaro. Sezvo mabhizinesi maviri eve akashandisa pane imwe mhando yemiti yakakura kwenguva yakareba, ivo vose vakavaka mukurumbira sechiremera chakasiyana kana ichiuya kune yavo yega yezvigadzirwa. Vatengi vanotarisira kuwana madhayamondi akakwirira uye nyanzvi dzakanakisisa yedhaimani kuTiffany nokuti Tiffany akangosarudza chete pamusika iwoyo kwemakore.
Kana Tiffany akasarudza kugadzira uye kutengesa zvikwama, zvikoti, uye mittens zvakare, kukosha kwaro "bhokisi rebhuruu" haringave rakasimba.
Customer Experience is King
Kunyange zvazvo zviitiko zvakasangana nevatengi hazvisi zvakafanana - kushanyira Starbucks zviri pachena kusiyana nekushanyira The Container Store - vanogara vachitanga nevashandi vane ruzivo uye vanoziva.
Vashandi veStarbucks neThe Container Store vane unyanzvi hwepamusoro kune hwevadzikwi vavo, kana mumapikpccino kana kuti zvinhu zvekuchengetedza munyaya iyi, uye izvo zvinoita kuti kusiyana kukuru. Vashandi vane ruzivo paSybubucks vanobatsira kusimbisa imba yekutengesa kahawa semuimbi mutsvuku uye zvigaro zvakanaka.
Chikamu chinonyengera chinouya mukuchera vatendi vane, vane chivimbiso, uye vakavimbika vashandi avo vachagadzira chiitiko chikuru chezvitoro. Vose Starbucks neThe Container Store vanobhadhara vashandi vavo zvakanyanya kudarika mavhareji, uye vanopa zvinhu zvakakura, izvo zvinowanzotarisana nevashambadzi uye zvinogona kunge zvakaoma kune vanotengesa vaduku. Vatengesi vanoita basa, nokuti vanoita sevakazadzwa uye vane tsika dzakanaka, vanogona kukwezva tarenda iri nani. Kunyange zvazvo zvose Starbucks neThe Container Store zvichienderana nezvose izvi, mutengesi muduku anogona kukwevera vashandi vakanaka kana ine niche inofadza uye chinangwa (izvo zviri nyore kupfuura kungobhadhara zvimwe).
Funga nezveE-Commerce
Hongu, zvidhinha-uye-zvinotengesa zvinogona kuita zvakanaka chaizvo munguva yedu yezvino yekutengeserana e-commerce , asi izvozvo hazvirevi kuti vanogona kuzviregeredza zvachose. Pachinhu chiduku, vatengesi vatsva vanofanira kuziva nezvekukwikwidza kwevatengesi vepaIndaneti varipo.
Somuenzaniso, mutengesi wemabhuku, serofoni, kana chimwe chinhu chinokweretesa zvakanaka kutengesa kwepaIndaneti, angada kudzivisa kuvapo kwezvitoro uye zvekare. Vatengesi vepaIndaneti havana hurumende inodhura kuti mabhizimisi ekutengesa vanoita, saka ivo vacharamba vachirova zvidhinha-uye-zvinotengeswa mumatengo ehondo kana zvasvika pakutengesa michina yemodhi.
Nyanzvi mune chigadzirwa icho vatengi vanosarudza kutenga mune-chechi, kuveza ruzha, uye kuva nehanya nevatengi vanoona ndeyekuti mutengesi anogona kugutsa vatengi kuti varambe vachidzoka (vanogara uye vari mumunhu). Brick-and-mortar retailers vanofanira kutengesa zvekutengeserana paIndaneti, pamwe nechekuchengetedza. An Omnichannel platform-kutengesa zvinhu mu-rekuchengetedza, kutaurira kune mutengi, uye paIndaneti - inofanira kunge iri chinangwa chemumwe mutengesi. PaWalmart, somuenzaniso, unogona kutengesa zvinhu zvekutengesa paIndaneti, muchitoro, kana kuti unogona kuzvitenga paIndaneti uye uzvigadzire muchitoro.
Savvy vatengesi vari kunyanya kuisa mari mukati mekutengesa pakati pe e-commerce uye kuvapo kwekuchengetedza, kubvumira vatengi kutenga zvigadzirwa kuburikidza nenzvimbo ipi yavanoda.
Kuva nehutengesi rekutsvaga muIndaneti kunogona kuva yakadhura zvikuru, pakati pewebsite inofanirwa mari, kutumira, nekuchengetedza, ndicho chimwe chikonzero chekutengesa zvinhu zvakanyanya mu masse zviri nani kusara kuWalmart. Kune vakawanda vatengesi, iri pfungwa yakanyanya kunaka kukudziridza unhu hunokosha, kutengesa chikwata chakakwirira (seTiffany diamond) nokuti mari yezvivakoti yakaderera uye mubayiro unokosha kubhadhara.
The Bottom Line
Zvechokwadi, maitiro aya akaiswa kune vanotengesa mumazuva ano okukwikwidza kwenyika, asi zvakadaro, vazhinji vanobudirira vanotengesa vanobuda gore negore. Somurimari, iwe unogona kutora mashizha evatengesi vane maitiro akanaka, kana kutenga boka ravo kuburikidza neEFF kuti udzikise ngozi yako. Kunyange iwe usingatotanga tambo yekutengesa yako, unofanirwa kutsvaga mabhizimisi anoratidza maitiro aya paanosarudza mabhizimisi ekutengesa kutenga.
Kuzivisa: Handina zvikamu mune imwe yematokari akambotaurwa uye handidi kutenga chero pane maawa 72 anotevera. Usambozvitenga kana kutengesa chero chikwama chinochengetwa chete pane zvaunoverenga pano (kana pane imwe nzvimbo). Nguva dzose ita rako tsvakurudzo.