Mufananidzo Pamusoro peSimba reKubatanidza
Fungidzira makore makumi matanhatu apfuura, muna 1950, mhuri yakafanana neyako muUnited States yakatenga Dairy Queen franchise. Tichadana mhuri iyi The Smiths. Vanomisa bhizinesi duku rainzi Smith Family Holdings kuti vashandise iyi franchise.
Kambani yavo duku inopa hupenyu hwakanaka.
Kwemakore ekushanda zvakaoma, inowanzoiswa mukati mezvigaro zvemusha, zvichimirira zvose zvakanaka uye zvakanaka pamusoro peguta duku reAmerica. Iko kusina kumboonekwa seine mari yakawanda yakasara, asi inogadzira zvokudya patafura uye inopa basa, ichiita kuti inakodzere dambudziko kunze kwekunge kune musoro wevashandi, inshuwarisi, uye mari inoshandiswa iyo iyo chikamu chisingadzivisiki chokuva nekoduku bhizinesi.
Kushandisa Imari Kuduku Kunowedzera Zvinyararire
VaMnu naVaSmith vanofunga kuti vanoda kuisa mari kune ramangwana ravo asi havazivi zvakawanda pamusoro pemari kana mari. Kutevedzera mazano evamwe vezvakawanda zvekusimbisa mari , vanoona zvavanonzwisisa. Vakatanga kutoteredza bhizinesi ravo uye kutsvakurudza makambani akavapa zvinhu zvavakagadziridza kune avo vatengi.
VaSmith vanoziva kuti, mu ice cream industry, yakawanda yemashizha emashizha inobudiswa zvakananga kana kuti zvisina kukodzera nemafree maviri, Mars Candy, uye Hershey Foods.
Snickers, Reese's Peanut Butter Cups, M & M's, Butterfingers, Baby Ruth, uye neboka rose rezvikwata zvakabatana, vanopa ruzivo rwakakwana kune vatengi vavo. Izvi zvinotengesawo zvakanaka mumasitokita emunharaunda, mafirimu emitambo, uye magasi. Mutungamiri Smith anofananidzira kuti kana mumwe munhu achida bhaji ye Snickers, iye haazopinduki ndokubva arega kuidya nokuti iri "unhu hwakanaka".
Zvinosuruvarisa, Mr. Smith anoona kuti Mars ave aripo nguva dzose, uye anoramba, bhizinesi yemhuri yega yega kuitira kuti haagoni kuisa mari mairi. Hershey Foods, zvisinei, yakawanda kwazvo. Mhuri ya Smith inosarudza kuisa $ 10 pavhiki, izvo zvese zvingakwanise.
Vanosika purogiramu shoma yemhuri yekurasikirwa uye vanyoresa muHershey Foods kurongedza hurongwa hwekutenga zvigadzirwa , izvo zvinovabvumira kutenga zvikamu zvishoma kana kwete commission zvakananga kubva kune kambani (zvinenge zvikwata zvose zvakakura zvine mapurogiramu aya, kunyange zvazvo vashandi vakawanda vatsva vasingazivi pamusoro pavo nokuti vatengesi vanoda kutora mutemo pamabasa). Vaigara vachidzorera zvikamu zvavo .
Mhuri ya Smith inofamba nezvebhizimisi ravo uye pakufa kwaVaMnu naVaSmith, bhizinesi remhuri rinopfuurirwa kuvana vavo vaviri, mwanasikana anonzi Susie Smith uye mwanakomana anonzi Walter Smith, uyo anoramba achimhanya.
Mazana emakumi apfuura, vana vanoberekwa, nhengo dzemhuri dzinofa, mafashoni anochinja, uye nyika inoramba ichitsvaga. Nguva yose iyi, ichi chiduku chinonzi Dairy Queen franchise pakati peAmerica chinoramba chichipa hupenyu hwakanaka kune vairi vayo, avo vanozvikudza kwazvo, vanoshanda nesimba, vakatendeseka vanhu.
Pasina kukanganisa, kunyange zvakadaro, kwemakore ose aya, Amai Mai vekutanga vakaramba vachinyora $ 10 vanoongorora vhiki imwe neimwe kurongwa hweHershey Foods urongwa hwokutenga.
Mushure mekufa kwake, mwanasikana wavo, Susie Smith, vakatora mutoro uye vakanyora izvozvo. Havana kumbowedzera mari yacho yakaponeswa vhiki imwe neimwe, zvinoreva kuti $ 10 ikozvino inomiririra kudarika zvinodhura zvekitikiti rimwe chete remafirimu!
Sezvo yakanga iri chikamu cherongwa hwekurega basa raiva nekambani, uye Susie kana Walter Smith vakanyatsoteerera kuHershey stock account vabereki vavo vakanga vatanga kumisa makore ose akapfuura. Vaifunga kuti $ 10 pavhiki yaive duku, saka vaitarisira kuti chero imwezve yeboshwe pavaizobvisa pabasa uye vachitengesa Dairy Queen yaizova bhonasi yakanaka; icing pamusoro pechirevo chekeke, achipa kuchengeteka zvishoma.
Rimwe zuva, Susie naWalter, iye zvino vava pakati nepakati nevana vavo, vanofunga kuti havagoni kutambazve chikafu. Mari inoshandiswa nemari inoramba ichingowedzera, haifaniri kuzvipa chikwereti chitsva chebhizimisi, uye vanofunga kuti inguva yekufamba uye kutangazve.
Vanosangana nekambani yekugadzirisa nyaya iyo yakashanda nevabereki vavo kwemazana makumi emakore uye inotanga kushandiswa kwekuita basa.
Mushure mekubhadhara mari yavo nemadhora, avo vaviri vakasara nemari shoma, $ 50,000, kunyanya vachimiririra kuenzana mune zveimba . Zvimwe kunze kwemabasa iyo franchise yakapiwa nhengo dzemhuri, hapana zvakawanda zvokuratidza kwemakore ekuedza uye kushanda zvakaoma. Nekusanganiswa kwekushungurudzika uye zororo, chitsauko ichi chemhuri ya Smith chakasvika pakuvhara. Chimiro chaWalter uye Susie ivo vachaparadzanisa $ 50,000, mumwe nomumwe achitora $ 25,000, uye achaitwa nebhizimisi rekutora nokusingaperi.
Vanoenda kuzosangana nekambani yekugadzirisa nyaya iyo yakabata mari yevabereki vavo nebhizimisi kubvira pakutanga. Vanotora mari yavo ye $ 25,000 uye vanosimuka kuti vaende. Sezvavanomira kuti vaende kunze kwehofisi, munyori wenhoroondo anotarisa akavhiringidzika. "Uri kuenda kupi? Hatisati takurukura hurongwa hwekurega basa!" anoti kuna Susie naWalter. Kufunga nezvezvipo zviduku zvevhiki nevhiki, Susie anopindura, "Tongotengesa zvinhu zvose, uzvigadzire uye utitumire cheketi yezvose zvinenge zvirimo. Hazvikwanise kuva zvizhinji."
Iyo nyanzvi inoenda kune fadhi yefaira, inodhonza zvinyorwa, uye inoiisa iyo kwaari. Susie paanotarisa pasi peji, anoita zvinyorwa zviviri. Purogiramu yeHeden Family Holdings yekurega, isina kumbobvumirwa kuwana mari inopfuura $ 10 pavhiki muzvipo, ikozvino ine zvikamu 226 044 zveHershey Foods stock. Pa $ 47.20 mugove wega wega, kukosha kwemhuri yekuchengetedza kuri $ 10,669,088. Hershey anorayira chikamu chegore negore che $ 1.28 pachikamu chega, saka iyo inowanikwa $ 289,331.20 mutero wegore negore, kana $ 24,110.93 pamwedzi, uri kurima zvakare muchirongwa chekutenga zvimwe zvikamu zveHershey.
"Ko tingadai tisina kuziva sei pamusoro peizvi?" Walter anorayira. "Zvakanaka, pamusana pokuti mari yacho inobatwa nekambani yako, Smith Family Holdings, uye iri chirongwa chokubvisa basa, hapana chekuwana mari iyi kana pfuma yakambove yakaratidza pamitero yako yemitero.Vabereki vako vakanga vasingadi kuvhara iyo account nokuti vaizobhadhara mitero pamusana pekusiya mari.Vakafunga kuti mari yakasara yakasara isina kunetseka kukura, zviri nani kumhuri. "
Maitiro eNhau
Nheyo yenyaya iyi ndeyokuti, yakapiwa nguva yakakwana, zvishoma zvingagona kuva nhare yakawanda nekuda kwesimba remakwikwi. Nheyo , zvibvumirano, mutengo wemari, zvivako zvekumba, zvisarudzo, mifananidzo yepakutanga, motokari yakashambidzwa ... izvi hazvisi chinhu kunze kwezvitoro zvinokubvumira kukura mari yako.
Chero ani zvake mudiki webhizimisi uyo ane kunyange madhora mashomanana akasiyiwa pakupera kwesvondo ari kubata simba rekuti ave mupfumi mumaoko ake. Iyo inongouya kusvika kumutengo wekudzoka iyo inogona kuwana kana nguva yakareba iyo inogona kuita kuti mari iwedzere, isina tsvina. Haisi rocket yesayenzi.
Zvandaizoita
Dai ndaive munzvimbo yepakutanga yaVaMnu naVaSmith, ndingadai ndakaisa nhoroondo nemakambani gumi nemazana emakambani andakanzwisisa - Hershey Foods, PepsiCo, The Coca-Cola Company, Tootsie Roll Industries, uye HJ Heinz, kungoti zvishoma. Ini ndaizotora kuchengetedza kwevhiki nevhiki semutemo waifanira kubhadharwa. Kana zvichidiwa, ndingadai ndichiripa chikwereti uye kusundira zvimwe zvikwereti (Ini handisi kuvhara - anogetsi anongoda kumirira kuti abhadharwe).
Fungidzira kana mhuri ye Smith yakange iine mabasa kunze uye yakashanda muresitorendi yekusununguka. Vangadai vakatora mubhadharo wavo uye vakanyorera "mubhadharo" kumapuranga avo ekutenga zvigadzirwa. Muchiitiko ichocho, mhuri yacho ingadai yakakosha kudarika $ 100 mamiriyoni.
Ichi ndicho chimwe chezvikonzero zvandisati ndamboita penny imwe muhomwe kana mubhadharo kunze kwemabhizimisi ekushanda wandinazvo. Zvose zvinowanikwa zvakare uye ndinorarama kubva kune zvikwereti kubva kumapurogiramu andakasika shure kwekuchikoro kwangu. Tinorarama mune hupfumi hunotengeswa mumisika mune nhoroondo yehupenyu hwevanhu. Ani zvake anoda kuve nesimba rekufuma. Inogona kunge isina kukurumidza, asi iri nyore.