Kuvaka Upfumi Nokuwana Durable, Stable, Dzakachengetedzwa Bhizimisi
Imwe yemitemo inokosha yekutsvaga mari ndeyeKISS, inozivikanwawo sekuti "Itai Zvakare, Benzi" . Kune nzira dzakawanda dzekushandisa chidzidzo ichi kune chido chako chekusununguka kwemari. Kune vashandi vakawanda, inofanirwa kuuya nenzira yekusarudza mari shoma inodiwa mari yekushanda senheyo yepodfolio. Zvinoreva kudzivisa zvinhu zvausinganzwisisi. Munzvimbo yekuwana pfuma mumabhizimisi ega, inowanzobatanidza kudzivisa musungo varairi vese vanowana kuedza: Saizvozvowo, vachitarisa zvinonzi imwe nyanzvi yezvematongerwo enyika yakanzi "makambani akaedza uye echokwadi" asingawanzochinja, anobatsira zvikuru, kuwedzera mashomanana emari ekusununguka kwemari kune avo vanochengetedza pasinei nokuva vashoma vashoma vanovapa chechipiri .
Muvhiki yapfuura, ini nomurume wangu taifamba neAtlanta, Georgia, kwataimira neWorld of Coke. Zvinyorwa zvepamusoro zveThe Coca-Cola Company zvinosanganisira zviratidzo zvakadai sezvigadzirwa zvepakutanga zvekutengesa Pemberton Chemical Company, mukana wekuenzanisa zvinwiwa zana kubva muhomwe huru yewaini yemakwenzi kubva kumativi ose enyika, chikwata chezvitoro, chimiro chiduku chekuvhara chibvumirano chinokubvumira kuti uone nzira yekushandura sirasi mumuti wakagadzirwa, imba yekutengeserana nekutengeserana kubva muzana remakore rapfuura mumitauro yakawanda kumativi ose enyika, nezvimwe. Sezvo vadzidzisi vekambani, zvaive zvinonakidza kuona nhoroondo yebhizimisi iyo inotungamirira inopa zvigaro muzvikwereti zvedu kanomwe pagore. Ndichifamba nemakamuri, ndakafunga nezvechokupedzisira. Pano paiva, iyo chaiyo yemufananidzo. Vatengesi vanowanzotadza kuona zvakanaka pamberi pavo, vachitsvaga madhaimani pamucheto panzvimbo yegoridhe riri pasi petsoka dzavo.
Mamiriyoni evanhu achafamba nemakamuri aya, asi vangani vachamira ndokuti, "Ndinoda kuva nenzvimbo ino"? Vanokosha vashoma. Mukana wekutora unoshamisa.
Hazvina kumbove chakavanzika icho Coke ane nzvimbo inokosha mumoyo momumhuri mangu uye muhomwe yehomwe. Miti yedu yeKrisimasi yakashongedzwa neRobert-Cola memorabilia.
Muhofisi yangu, ndine giant girazi replica botani rinoratidzwa. Isu tinoda kuraira maMexico Cokes kubva ku Costco. Muhupenyu hwake hwose, takapa hanzvadzi yangu duku kudyidzana pamwe chete nedzimwe shandisa uchishandisa DRIP. Vabereki vangu nevamwene vangu vanozviisa mumabhuku avo ekurega basa. Mukoma wangu ane stash yake pachake, achikanda zvikamu kuti abatsire kukura mumbure wake paanenge ari kuchikoro chechiremba. Iri ibhizimisi rinoshamisa zvikuru rinoshandiswa mumvura mumvura, pane zvipingamupinyi zvinopinda kupinda, uye kusagadzikana kwenzvimbo dzakasiyana-siyana, kuti pane humwe hutongi huripo munzvimbo yedu: Kana yawana, zvikamu zveCoke hazvitengeswi kunze kwezvinenge zvisingashamisi. Ivo vanobatwa senhaka yeramangwana revana vedu uye vazukuru, avo vachakwanisa kugoverwa zvikwereti asi vasambozvitengesa umene pachavo. Sezvakaita vanhu veQuincy, Florida, tinofunga nezvavo semhuri yemari nenzira imwecheteyo isu taizofarira mari yepurazi kana yekuru yemuchato. Chero bedzi iyo injini huru yezvemari yakazara, tinoda mazita edu pane zvigwaro zvezvitoro kuitira kuti tifare zvishoma zvebato rinogadzirwa nehombodo yose yeCoke inotengeswa.
Chimwe chezvikumbiro zveCoca-Cola sekutsvaga kwekutsvaga ndezvokuti haisi kungova yega yega yega yega yavanamwari inoshamwaridzana nesangano.
Imwe iyo ine mavara 17 anowedzera madhora anodarika $ 1 mabhiriyoni mugore rega rega, uye mamwe mabhii makumi maviri nemakumi maviri anokwana $ 500 mamiriyoni ekutengesa gore negore. Kusanganisira mvura yepombi, inounza mari kubva inenge 3.5% yezvinwiwa zvose zvinopedzerwa nevanhu pane zuva ripi neripi. MuUnited States, izvi zvinogona kureva kuva negirazi reJently Orange kana Minute Maid orange juice nechingwa chiduku. MuMexico, zvinogona kureva kubata Fanta. MuAsia, zvinogona kureva kusvika kuTize chai. MuBrazil, zvinogona kureva nyota ye Del Delle mango juice. Zvinogona kunge zvine Poweradhi pamusana pechechi yechikoro chesekondari. Inogona kunge iri kuisa poda poda mumushini weKeurig. Kuwedzerwa kwekupedzisira ndiyo mhizha yehuchi, apo Georgia-based titan yave ichishanda yakakura yeproteine mukaka. Iko-yakaratidza mabhizimisi ekugadzirisa mabhizinesi naBacdidi nokuda kwevavhisi vevanoshambadza vane fodya.
Nyaya yacho inoramba ichienderera mberi; sezvakawandisa seyaka 125+ gore rinotungamirira kuzuva ranhasi. Kuburikidza nekuchengetedzwa kwayo kwekuchengetedza uye $ 100 + mabhiriyoni emabhodhoro ekutengesa, purveyor yezvitsvenetsvene zvezvipiriso zvinodururwa zvine izvo zvakatsanangurwa semvumo yekudhinda mari.
Uye kudhinda mari iyo inoita. Imwe inokonzera mari yakawanda yakasununguka yakawanda zvokuti haigoni kuisa kushanda iyo inenge yakazara yose inodzokera kunze kwemukova kune vadzidzisi, zvichida nenzira yezvokugoverwa zvekugovana kana zvikamu zvemari. Inenge gore rimwe nerimwe, zvikamu zvacho zvinowedzera kuparara uye chikamu chinowedzera nokukurumidza kudarika kutengesa kwezvishoma . Bhodhi revatungamiri vakangoshanyira chikamu chegore negore nemamwe 8% muvhiki yapfuura; chimwe chinhu chakaita sechinhu chinowanzoitwa seawa. Pamakore gumi nematanhatu kana gumi nemanomwe, muparidzi wacho wakakura kubva $ 0.30 nechikamu kune $ 1.32 per share, kana 440%, zvose pasinei nokuti Coke akanga atova kambani yakakodzwa kambani munyika yose muna 1998. Uye muna 1988. Uye muna 1958. Uye muna 1919 apo yakashambadzirwa pamadhora makumi mana nehafu. (Kutaura zvazviri, dai waitenga chikamu chimwe chete kwe $ 40 muPoyo 1919 yePO, uye wakadzorera zvikamu zvako, zvino zvaizokosha kudarika $ 10 Mamiriyoni.Zvino , pasinei nokuti chikwata chacho chakatanga kukanganisa kusvika $ 19 nechikamu nguva pfupi pashure pacho, iyo inomiririra kurasikirwa kupfuura 50% pamapuranga.) Ive iri nhengo inokosha yeDow Jones Industrial Average uye S & P 500 kwenguva yakareba sezvo varairi vese vari vapenyu.
Asi, apo pavakapiwa sarudzo, zvinoratidzika sokunge vashoma chaizvo ivo vanogovera vagovani vanonyanya kukoshesa kuwanikwa kweCoke shares kwenguva refu. Iwe unonzwa vanhu vachitaura nezvekutenga zvikamu zvepamuviri yezuva rinotyisa; a new social media network; imwe minda yemigodhi inogona kugunzva kubhadhara tsvina. Zvose pamusoro pokupfuma nokukurumidza, panzvimbo pokuvaka pfuma zvishoma nezvishoma. Vanotaura nezvezvinhu izvi pamabiko emabiko uye pamusoro pefivha. Ndeipi nguva yekupedzisira yamunzwa mumwe munhu achifara achiti, "Ndakaparadzira zvandaibata muchero guru uye rinobatsira zvikuru rekugadzira uye muparadzi, iro randichazoenda kune vazukuru vangu"? Hazviitiki nguva dzose. Chero chikonzero chipi nechipi, vashandi vakawanda havakwanisi kufunga nezvemahombekiti akafanana savo vanoita zvivako zvehofisi kana firimu yepamusoro, iyo yavanonzwisisa inobatsira kwehupenyu humwe chete.
Iko Coca-Cola Company haisi iyo chete yerudzi urwu runoshamisa rwekugara kwenguva refu. Kune vashoma vevamwe vane mararamiro akafanana ehupfumi uye zvinobudirira. Ndakambonyora purogiramu yeHershey Company iri kubudisa mhinduro yakafanana - ivo vakapinda chikamu chavo ne 669% mumakore gumi apfuura. McCormick & Company, iyo inopisa zvinonhuwira, imwe yebhizimisi isingawanzove yakatonga munda wayo uye yakapona kwemazana emakore. Aya marudzi emakambani anoshamwaridzana haawanzokwanisi kuti ini zvechokwadi handikunzwisisi kuti nei vanhu vasingadi kumbomira pane zvishoma kuti vawane maoko avo kune vamwe, kwete mumutauro wekuti "kutora zvikwata", asi sechigarire kuwedzera kumhuri kuunganidzwa kwezvinhu zvinokanda pfuma isina kuwanikwa .
Maitiro enyaya iyi haisi kuti unofanira kutenga zvikamu zveCoke. Zvechokwadi, ndaifara kana iwe wakabuda uye ukatengesa zvikamu zvako, uchifambisa mutengo kuitira kuti mhuri yangu iwane zvakawanda. Asi, kukuyeuchidza kuti nguva inotevera iwe unoedzwa kuti utenge mune chimwe chinhu chinovimbisa kufara kwemanzwiro nekukurumidza zvakakosha, kuzviwedzera-kuzvienzanisa kana kutora njodzi yakawanda kupfuura iwe; funga, pane kudaro, kutarisa kune rimwe remabhizimisi makumi mashanu kana zana anoshamisa anenge ari pedyo nehutano hwemazuva ose sekubhadhara sechinhu chipi nechipi mukubudirira kwevanhu. Dzimwe nguva, nzira yakanakisisa yekuita ndeyokurega kuva akachenjera uye, pane kudaro, nyora cheki yezvikamu zvakananga, yakabhadharwa zvakakwana, iyo inogara ichiunganidza guruva mune rako rakachengeteka deposit box. Zvine zvakawanda zvakasiyana-siyana , mikana yekusagadzikana kwekugara kwenguva refu inogona kuderedzwa zvakanyanya, ichisiya zvakawanda zvepamusoro kuti ufare makore gumi shure kwegumi, chizvarwa shure kwezera. Kunyange zvazvo vanhu vakawanda vasingazvibatizve nenzira iyi, iwe nemhuri yako munogona kuita zvakasiyana. Kutsigira kuomerera kune zvinokanganisa, zvibvumirano zvakasiyana pane pane izvo zviri kuonekwa panguva ino.
Izvo zvingasaita kuti iwe uzivikanwe, asi inofanira kukuita iwe upfumi kupa nguva yakareba yakakwana.