Kuisa Chidzidzo Chidzidzo 4 - Kuongorora Nyaya Yekubhadhara
Chikamu chinotevera chemutemo wekusvika chatinofanira kudzidza muchiedza chako chekudzidza nezvekutsvaga kwemasitatimendi emari, mari yezvinhu zvakatengeswa, kana COGS kwenguva pfupi, inomiririra mari iyo kambani yakabhadhara kuitira kuti igadzire, inotora, uye inounza chigadzirwa kana kushanda kusvika kumugumo kumuteereri. Mutengo wezvinhu zvakatengeswa unosanganisira zvinhu zvose kubva pamutengo wekutenga wezvinhu zvakasvibiswa kune mari yekushandura iyo kuva chigadzirwa, kuvhara kunoipoteredza kumitero yekutakura inobhadharwa kuti iendeswe kuchengetedza mashefufu.
Mune dzimwe mitsara, mari yezvinhu zvakatengeswa (COGS) inozivikanwawo semari yemari kana mari yekutengesa.
Kudzokera kumuenzaniso wedu wePiza kubva pakutanga kwechidzidzo chekusimudzira, mari yako yezvinhu zvakatengeswa (COGS) inosanganisira mari yawakashandisa kutenga zvinhu zvakadai seupfu uye tomato sauce, bhokisi rawakashandisa kuchengeta pizza rakachengeteka panguva yekuberekwa , uye mari yawakabhadhara mutengesi wako wekutengesa pamapakiti ega eparmesan cheese. Inogona kusanganisira mari yaunobhadhara kuCoca-Cola, Pepsi, uye / kana Dr Pepper Snapple Group kambani / makambani kuti vadzidzise sirasi mumatsime e soda.
Mari yezvinhu zvakatengeswa pamadhora ekutengesa zvichasiyana zvichienderana nehuwandu hwebhizimisi iwe pachako kana kuti iwe unotenga zvikamu zvezvikwata . Imwe kambani yekupa mvumo yekutsvaga, yekutengesa boka, kana yekambani yepamutemo ichave isina mari yekutengesa zvinhu zvakatengeswa kana ichienzaniswa nechinzvimbo chekugadzirwa kwezvinhu nokuti vari kutengesa basa uye kwete chigadzirwa chaicho.
Panzvimbo pezvo, zvizhinji zvezvavanoita zvicharatidze pasi pechikamu chakasiyana chechitatimho chemari chatinozokurukura gare gare chinonzi Kutengesa, Gwaro, uye Kutarisirwa mari, kana kuti SG & A mari .
Edza Kuziva Kuti Mari Yakagadzirisa Inoshandiswa Zvakadini Imari, Mari Yokutengeserana, kana Mari Yezvinhu Zvakatengeswa (COGS) Inofananidzwa nevakwikwi Muchikamu Chayo
Iwe usati wasimudza mune bhizinesi, iwe unoda kutsvakurudza dhizimusi iwe uri kuongorora uye uone izvo zvinoonekwa sezvakanaka, kana zvakanaka, mari yezvinhu zvakatengesa kuenzanirana nekutengesa.
Nezvikwata zvinokonzera mafuta, imwe yemhando dzinonyanya kukosha iwe unofanirwa kufungisisa ndiyo inodhura pamubhairi kuti uwane mafuta kubva pasi, akacheneswa, uye akatengeswa. Izvi, chaizvoizvo, mari yezvinhu yakatengeswa kambani yemafuta. Kana imwe yakasimba inogona kuve yakasvibiswa pane zvakaderera mari shoma pane yakakwikwidzana nayo, ine ruzivo rwakasiyana uye ichaita kuti mari yakawanda inopfuurira kune veneti kana vagoveri, kunyanya munguva dzenguva iyo mitengo yemafuta inopera. Ichi ndicho chimwe chezvikonzero zvinoita kuti mafuta majors akadai seExxMobil akwanise kutenga zvigaro zvekukwikwidza uye kupedzisira kushamwaridzana panguva ye energy energy.
Chimwe chinhu chaunoda kuedza uye kuongorora ndicho chidimbu chekambani inoratidzirwa kune imwe mari inoshandiswa. Kune Southwest Airways, mutengo wejet fuel - uye naizvozvo, mafuta nekuchenesa-ndiyo inonyanya kukosha iyo kambani ine. Ne Starbucks kana Folgers, iyo yekupedzisira iyo yava iko kugoverwa kwaJM Smucker, iyo coffee. Pamusoro peKoca-Cola, mutengo wehuga uye yegorosi zvakakosha zvikuru. Chimwe chezvikonzero izvo vamwe vatengesi vanobudirira kwazvo ndechokuti vanoziva hukama chaihwo pakati pekubhadhara uye mari yezvinhu zvakatengeswa. Zvakataurwa kuti Warren Buffett anoziva kuti mari imwe neimwe inogona kuwana purogiramu yekubatsira kweCoca-Cola uye inotarisa mitengo yemashuga nguva dzose.
Kudai iwe waiva kambani kadiki, kana kunyange giant drink powerhouse seCoke, nguva dzakadai saApril kusvika munaJuly 2009 dzaizove dzakaoma mubhizinesi rako semashuga anenge asvika kaviri asingatauri. Somurimari, iwe unofanirwa kuziva nezvenjodzi ibhizinesi rinotarisana nechiso nekuda kwezvinhu zvisina kutarisirwa zvepamusoro zvezvinhu zvakatengeswa pasinei kana uri kutenga zvikamu zvechitengo, kutenga bhizinesi rekuno, kana kutanga iwe pachako kutanga.