Kuisa Chidzidzo Chinyorwa 4: Kuongorora Nyaya Inowanikwa
Kana iwe uine humburger pamwe uye uchitengesa zana cheeseburgers ye $ 3.99 mumwe nomumwe, iwe unogona kutora $ 399 mumariko pasinei nekutora kana kurasikirwa kwako.
Zvose zviwanikwa zvinokosha nokuti bhizinesi rinofanira kuuya nemari yekudzorera purofiti. Kana kambani isina mari shoma, zvimwe zvose zvakaenzana, zvichaita mari shoma. Kune makambani anotanga-tanga asati achinja purogiramu, mari inogona kushanda sechiyero chekugona kubatsira mune ramangwana.
Makambani akawanda anoputsa mari kana kuti kutengesa kusvika kumapoka ekujekesa kuti yakawanda yakaitwa neboka rimwe nerimwe. Zvinotsanangurwa zvakajeka uye zvakasiyana-siyana zvekuwana mari zvinogona kuita kuongorora mutemo wekuwana zviri nyore nyore. Inobvumira humwe huwandu hwezvakafanotaurwa zvekukura kwemuzouya. Apo ini ndakatanga kunyora chidzidzo chekusimudzira 14 kana makore gumi nemashanu apfuura, ini pakutanga ndakagovana kopi yemutero wemari we Starbucks 2001 newe, uchitaura kuti waiva muenzaniso wakaisvonaka. Inodzokororwa pamucheto peji ino muTear STAR-1.
(Kana iwe unonyatsoda kuwana kukwidza, enda uongorore huwandu hwekutengesa nhamba dzeStarbucks segore rekupedzisira rakapera muna 2015 mumugumo waro wegore kana Fomu 10-K kusvitsa . Kune avo vasina hanya neni kugoverana Pakupedzisira, mari inosvika $ 15,197,300,000 kupfuura iyo nguva.Kutaura, mari ye $ 100 000 panguva iyo chidzidzo ichi chakanga chaparidzirwa kusvika nhasi, muna March 2016, chaizokura kuva inopfuura $ 1,071,000 pamutengo wekudzoka .
Izvozvo hazvitombofungidzi kuti iwe wakadzorera zvikamu zvako . KuTypebucks, kuwedzera kwekutsvaga kwekutengesa kwairevawo mari inowedzera zvishoma-chimwe chinhu chisiri chechokwadi kune fesheni yese - uye varidzi vakange vakakomborerwa zvikuru nokuda kwekushivirira kwavo, vachifarira CAGR iyo vanhu vakawanda vangangorota chete.)
Sezvaunoona mumutauro wepakutanga, yakachengetwa muna 2001 pakatarisa pasi peji rino, kutengesa ku Starbucks kwakauya zvikuru kubva kune zvinyorwa zviviri: zvekutengesa uye zvigadzirwa. Mutsara wegore negore, vatungamiri vanotsanangura musiyano pakati pemapeji mapfumbamwe vasati vatora mari. Imari ye "Retail" inoreva kutengesa kunoitwa kune dzimwe nyanzvi-inonzi Starbucks inoshambadza pasi rose. Nguva dzose paunenge uchifamba uye uchigadzira iwe waunofarira kofi, uri kuwedzera $ 3 kusvika ku $ 5 mumari kune mabhuku ekambani. "Kushanda" maitiro, kune rumwe rutivi, ine mari iyo kambani inounza nekutengesa ku "mabhizimisi akawanda uye varairidzi, mvumo yekubhadhara mari uye chekubhadhara mari yekutengesa uye kutengesa kuburikidza nebhizimisi rayo-kune-bhizimusi". Mune mamwe mazwi, ruzivo rwakakosha runosanganisira mari iyo bhizinesi inogamuchira kubva kukofi yekutengesa yakananga kune vatengi kuburikidza nehuwandu hwebhuku kana karosi, pamwe chete nemari yekubhadhara mabhizimisi inokonzerwa nemakambani akadai seBarnes neNoble, ari kubhadhara kodzero yekushandisa nzvimbo dzeStobucks mune mabhuku ezvitoro .
Kubva pakuona komuridzi, pane kazhinji kereke yekutenda kuti kukura kutengesa nguva dzose chinhu chakanaka. Kunyange zvazvo izvi zvichinyatsoitika, zvinogona kunge zvisiri izvo. Mune imwe shanduro yakadai sepfuma uye kuurawa kwehushuwarisi, kukura kunowanzowanikwa kuburikidza nekuderedza mitemo yemitengo, iyo inogona kushaya purogiramu zvakaoma kana vatungamiri vasingachenjeri, kunyange zvingasaratidze kwemakore anoverengeka sezvo kune kucherecheka pakati pekunge mutemo inotengeswa uye kana kurasikirwa kuri kuitika. Saizvozvowo, kana kukura kuchibhadharwa nekuderedza vatengesi vemaoko, kutora chikwereti chakawanda, kana kuita mabasa echeki, zvinogona kuita kuti zvikamu zvishoma kana zvizere zviputse pasi. Nhoroondo yakazara yekambani dzinochengetedza tales, kubva kune yekare bhubhu bhakhi nefrifts dzakadai seWachovia neWashington Mutual, inshurensi yakaita seAIG, uye mabhizimisi ekutsvaga mabhengi akadai saLehman Brothers naMerrill Lynch.
Kukura mukutengesa kana mari inofanirwa kunge isingafaniri kuva chinangwa chayo pachako. Kuwedzera mukutengesa kunobatsira uye mari, kugadziriswa pangozi , uye munzira iyo inopa mubairo vadzidzisi varipo, ndiyo chinangwa. Sezvaunodzidza zvakawanda pamusoro pemashoko ekuwana mari, izvi zvichaita kuti zvinyatsonzwisisika. Chinyorwa chiduku ndechokuti iwe unofanira kungoda bhizinesi kuti uite zvekutengesa zvakanyanya kana zvichizokubatsira iwe mune rimwe simba pamusoro pekugara kwenguva refu. Mushure mezvose, iyo mari yako yakaoma-yakawana iyo iri panjodzi mune bhizinesi.
Zvichienderana nebhizimisi uye zvehupfumi, mari kana mari yekutsvaga muhoteti yemari inogona kuderedzwa neicho chinozivikanwa se "gadziriro yekubvumira kwekudzoka". Izvo zvinorevei ibhizinesi rinoziva, tsika, 1 muzana yekutengesa kwayo kuguma kunodzorerwa nevatengi vanogona kuenda mberi uye inosanganisira iyo 1 muzana kuderedzwa mune chiyero chemari sezvo ichi ndicho chinoratidzwa chinogona kuitika.
Tetari STAR-1 (Mufananidzo Wakanyorwa Mudenga Wekutanga Kuisa Chidzidzo - Ona Nyaya Yekutsanangura)
Nokuda kwechikonzero, ngatishandise zvikamu zvakachengetedzwa zvekutengesa / zviwanikwa zvemari kubva kumakumi maviri emakore akapfuura. Iwe unogona kuchinja zviri nyore izvi nezvikwangwani zvinobva kuShubu-10-K iri kushandura kana mushumo wegore. Zvechokwadi, ndapota edza sezvinozokubvumira kuti udzidze kutsvaga uye kutsvakurudza kubudiswa kwemari.
| Archived Starbucks Coffee Consolidated Statement of Revenue - Excerpt Peji 29, 2001 Annual Report Muzviuru | ||
| Gore remari rakapera | Sept 30, 2001 | Oct 1, 2000 |
| Net Revenues | ||
| Retail | $ 2,229,594 | $ 1,823,607 |
| Specialty | $ 419,386 | $ 354,007 |
| Total net revenue | $ 2,648,980 | $ 2,177,614 |