Kucherechedza Chirongwa Chekuwana
Zvose zvimwe zvakaenzana, zvakasimudza mari yakawanda yebatsiro, zviri nani.
Izvi zvinonyanya kuitika mukati memakambani nemakambani nokuti zvinokwanisika kuita maapuro-ap-aples zviri nani pakati pemakwikwi. Imwe kambani inogona kuzvirumbidza yakasimbiswa nemiganhu yakawanda inowanikwa mune zvekunyama kune vezera ravo inenge iri nguva dzose yakanyatsobudirira, yakamhanya, nekuchengeteka kwemazuva akawanda kwekutsvaga kwakapa huwandu hwakawanda huri hukuru. Chikamu chekupedzisira chingava chaicho chaicho chinokonzerwa nekuda kwekuti vatengesi (nekuchenjera, pane imwe nzvimbo) vanoda kubhadhara nokuda kwehutano, zvichiita kuti vapfigire mutengo-kune-kuwana maitiro .
Kuwana maitiro akaenzana akakodzera emabhizimisi zviri nyore mazuva ano kupfuura zvaive shure shure kwandakatanga kunyora chidzidzo chekutsvaga kwezvikamu anenge makore gumi nemashanu apfuura. Munyaya yemaminitsi mashoma, unokwanisa kudhonza zvemakambani kubva kumakambani ekutsvaga kutsvakurudza, mahofisi ehurumende , nhamba dzehuwandu hwemashoko, nedzimwe vashandisi vezvemari, kazhinji iyo yakawanda iyo inopiwa kuvatengi vemadhora ekubhadhara mari kune mahana.
Somuenzaniso, Charles Schwab & Company, mumwe wevatengesi vakuru muUnited States, ane chibvumirano neSwitzerland giant Credit Suisse. Vashandi vekambani vanogona kuverenga uye kuverenga mhizha-yehupfumi yemishumo inosanganisira iyo yakawanda inobatsira mari yakawanda. Saizvozvowo, iyo yakasimba inewo dhesiro pamusoro pekambani dzakabva kuna Thompson Reuters, iyo inosanganisira kufananidza imwe yekambani inobhadharwa mari yepamusoro nemakwikwi ayo akajeka uye ari pedyo zvikuru mumatsetse akaita maitiro akaenzaniswa.
Nzira Yokuverenga Nharaunda Yakawanda Inobatsira Sei?
Kuverenga mari yakawandisa yemari iri nyore. Chirevo cheMutengo Wakawandisa ÷ Mutengo Wese .
Dzidzirai Kuita I - Kuverenga Pose Pfuma Inobatsira kune Fictional Company
Nezvinangwa zvekufananidzira, ngatitii kuverenga mari yakawanda yemari yekambani inofanirwa iinzi Greenwich Golf Supply. Ndakaita zvinyorwa zvayo zvekuwana, izvo zvauchawana pasi peji rino muTebheji GGS-1. Nokuda kweiyo basa, tichafungidzira kamufambisi yekambani yegorofu ine kambani yakawanda ye 30%.
Tinogona kutora nhamba kubva kuGoldwich Golf Supply statement yemari uye tinoiisa mudura redu rekuita maitiro:
$ 162,084 purogiramu yakawanda ÷ $ 405,209 mari yose = =40, kana 40%
Mhinduro yacho, .40 (kana 40%), inotitaurira kuti Greenwich inonyanya kushanda mukugadzirwa uye kuparadzirwa kwechigadzirwa chayo kupfuura vazhinji vayo makwikwi. Mubvunzo unotevera iwe, semunhu anokwanisa kuita mari, muongorori, kana mukwikwidzi anoda kutsvaga, "Sei?". Chii chinoita kuti Greenwich inobatsira zvikuru? Icho chinokonzerwa nemari yakaderera mari? Kana zvakadaro, yakagadzikana here? Semuenzaniso, unoona izvi nezvikwata zvehurumende nguva nenguva sezvo dzimwe ndege dzinotakura mutengo wefurairi isati dzave, zvichibvumira mafemu aya kuti awane mari yakawanda yepamusoro pamba yepamhanho kune vikwikwidzi asi kubatsirwa kunogumira nokuti zvibvumirano izvi zvinopera, zvichiita kuti zviwedzere yekanguva imwe chete, kukurumidza kwenguva pfupi asi kubhadhara mari mune zvekubatsira.
Dzidzira Kuedza I - Kuverenga Gwaro Rakabhadhara Guru reNyaya Yechokwadi
Munguva ichangopfuura, ndanga ndichinyora nezveTiffany & Company, imwe yezvokutengesera zvishongo zvepanyika. Sezvo iri IPO makore anopfuura makumi maviri apfuura, yakaita kuti vashandi venguva refu vave vakapfuma zvikuru. Yakazara gore ra2015 gore harina kupfigwa, saka tichazofanira kutarisa nhamba dze2014 kubvira iyo ndiyo yaiva yekupedzisira gore rakaperera pazvinyorwa. Iko inowanikwa mabhokisi ezvishongo zvinokonzera mari yakawanda yemiganhu yepakati pe 42% uye 47%. Tiffany & Co. vanofananidza sei?
Penguva iri mubvunzo, purogiramu yakawanda yaive $ 2,537 175,000 uye kutengesa kwaive $ 4 249 913 000. Kuisa izvi muhuwandu hwemari yakawanda, tinowana kuti Tiffany inonakidzwa nemvura yakadzika mumvura yepamusoro ye 59.7% [$ 2,537,175,000 ÷ $ 4,249,913,000 = 0.597, kana 59.75%]. Inonyanya kukosha kudarika makwikwi ayo, anokwanisa kutora zvimwe zvemadhora ose mukutengesa kudhora rekubhadhara kunobatsira kunogona kushandiswa kuvaka chinyorwa, kuwedzera, nekukwikwidza kune dzimwe makambani, kusika uku kuzvidzivirira, kwakanaka kuenderera kune vashandi.
Kana iwe uchichera zvakadzama mu 10-K kufungisisa , unoona kuti izvi zvinokonzerwa zvishoma kusvika ku 1.) inokwanisa kukwanisa kutengeserana kwepamusoro kune imwe nzvimbo yepamusoro kune zvimwe zvezvishongo zvekutengesa ($ 3,100 pamakumbo mana akaenzana ne $ 1,035 pamakumbo mana mupikisheni Signet Jewellers, iyo inoshanda Kay Jewelers, Zales, uye Jared jewelry jewelry store), uye 2.) hukuru hwayo uye huwandu hunoita kuti iwane hupfumi hwehuwandu mukugadzira uye kuparadzirwa kwemishonga yayo yezvishongo.
Ivai Nechokwadi Kuchengetedza Simba Rakawanda Rinobatsirwa Marita Pakuwedzerwa Nguva
Iko marara akawandisa anowedzera kuramba akachengeteka kwenguva. Kuchinja kunokosha kunogona kuve chiratidzo chekubiridzira, kutadza kutora mari, kusagadzikana, kusagadzikana kwenyika mubhizimisi pachako, kana, kana rakanaka, kuchinja, kuwedzera, kana kushandiswa kwemagetsi kwakagadzirisa vaeni seyaye Apple yakaona pashure pokudzoka waSteve Jobs makumi emakore akapfuura. Kana iwe uri kuongorora zvinyorwa zvebhizimisi rebhizimisi uye marongerwo akawandisa zvakagara zvakapararira kusvika 3% -4%, uye kamwe-kamwe inosvika kusvika kuma25%, inofanirwa kubvumidza kupfupisa kwakanyanya. Zvichida zvakakwana zvachose asi iwe unoda kuziva chaizvoizvo, sei, uye sei kuti mari iyo iri kuitika.
Ngatishandise Tiffany & Company, zvakare, kuti tiratidze kukosha kwehuwandu hwemari yakadzikama sezvo ini ndatova negwaro regore rose rakazaruka mberi kwangu. Heino mhedzisiro yemakore mashanu:
- 2010 mari yakawanda inobatsira = 59.1%
- 2011 purogiramu yakawandisa yemari = 59.0%
- 2012 purogiramu yakawandisa yemari = 57.0%
- 2013 purogiramu yakawandisa yemari = 58.1%
- 2014 purogiramu yakawandisa yemari = 59.7%
Izvi zvose zvakanaka kwazvo. Hapana chinhu chinobva kunze.
Kune vaverengi vakawanda vakakurumbira vane bhizinesi kana vanoda kunzwisisa kuti vanoongorora sei mari yakawanda yezvikwereti kune makambani mavanoda kutenga mari, ndakanyora hurukuro inonzi A Deeper Look paGross Profit uye Gross Profit Margins inotsanangura kuti zvinoita sei kambani neine pfuma yakaderera yemiganhu yekuita mari yakawanda kupfuura kambani ine yakakosha purogiramu yemiganhu. Zvakakosha kuverenga kana uchida kuziva chidzidzo ichi.
Tafura GGS-1
| Greenwich Golf Supply Consolidated Statement of Revenue - Excerpt Muzviuru kunze kwekuwana mari imwe neimwe | ||
| Gore remari rakapera | Sept 30, 2007 | Oct 1, 2008 |
| Total Revenue | $ 405,209 | $ 315,000 |
| Mari Yekutengesa | $ 243,125 | $ 189,000 |
| Gross Profit | $ 162,084 | $ 126,000 |