SGA mari inobatanidza mari yekubhadhara mari yepamusoro (mibairo, mapeji, nekufambisa mari dzevatariri, vatengesi, nevashandi) uye kutengeserana kunobudisa kambani inowedzera mukutsvaga kwayo kuunza kutengesa. High SGA mari inogona kuva dambudziko guru kune rimwe bhizinesi.
Kuronga kwakanaka kunowanzoedza kuchengetedza SGA mari kune imwe nzvimbo yehuwandu yemari , kunyange zvazvo chiyero icho chinogona kusiyanisa zvikuru pakati pekambani nemabhizimisi , uye kunyange nekambani-kune-kambani, sezvikwata zvakasiyana zvinotarisa maitiro akasiyana-siyana evashandi.
Muenzaniso weiyi ndeyekuti mabhizimisi emu Wells Fargo anowedzera sei kuisa mari muhutano huri nani hwevashandi vevashandi kupfuura mamwe mabhengi akawanda, saka mari yazvo inodhura asi iyo yakawanda inobatsira, sezvo kushamwaridzana kwevatengi kunobatsira zviri nyore kubhengi guru rekubhengi kuunganidza mari , vauye nevatengi vekambani yavo yekugadzirisa zvinhu , uye vatora chikwereti kuti vatore chikwereti. Kuwana mutsara wakanakisisa kunogona kunyengera, zvakadaro; apo SGA mari inokura zvakakura kwazvo, makambani anowanzotanga kudzokera kumagadziro ekugadzirisa, kushandiswa kwemari-mari, uye kushandira basa.
Pakave nezviitiko zvakasiyana-siyana munguva yakapfuura apo kubhadharwa kwekutengesa, huwandu hwezvinoshandiswa, uye mari yehutungamiri iko chaizvo inodhura vatengesi mabhiriyoni mune purofiti.
Maererano naRoger Loweinstein, muma1980, terevhizheni network ABC yakanga iri kushandisa $ 60,000 pagore kune vanoita florist, pamwe nekupa makiroti ekudzivirira uye makamuri ekudyira oga kune avo vatariri. Vakanga vari vagovatsiri vaifambisa mutemo. Zvichida zvakatoipisisa, panguva imwe chete, ava vatongi ve ABC vakaparadza mari yevatori vemari kuburikidza nekunze kwekudzora mari.
Vaive vachigadzira mari yekugadzira mari kuburikidza nokutengesa yakatanga kuitika Jackson Pollack uye Willem de Kooning mifananidzo ye network, kuchengetedza zvikwiriso kumusoro kuitira kuti vadzivirire zuva iro chitima chavo chapera!
SGA Imari uye Fixed vs. Variable Cost Structure
Kana zvasvika kune SGA mari, pane musiyano mukuru pakati pekambani ine ine zvigadziriswe zvekugadzirisa hurongwa uye imwe ine zvigadziriswa mari yakagadzirwa. Imwe kambani ine yakagadziriswa mari inonzi inoshandiswa yakakwirira yepamusoro nokuti kambani inorasikirwa nemari kusvika kune imwe nguva-uye iyo inozoita purogiramu kupfuura iyo iyo.
Muenzaniso wakakwana ndeye McDonald's franchise. Pamusana pokutanga kunotenga mari inofukidza chivako, kubika midziyo, zvigaro zvekudyara, zvigadziro, nezvimwe zvipfeko, iwe unenge uchida kuunza zvinodarika $ 1 000 000 pakutengesa kwegore negore kuti uputse kunyange. Kunze kwechinhu ichocho, mari yako inowanikwa kuitira kuti iwe uwane mari yakakwirira yakakwirira. Iko ndiko, kutengeswa kwega kwega kwega kunokosha kune iwe, sewe muridzi. Icho ndicho chimwe chezvikonzero mabhizinesi anogona kukundikana kana mari inoderera kubva pa $ 2,000,000 kusvika ku $ 800,000, kunyange zvazvo ichiri chimiro chakanaka nemazana emabhizimisi maduku .
Iko kushandiswa kwezvinhu zvakasiyana-siyana ndeyekuti kutengesa, huwandu, uye kutarisirwa mari kunofambidzana nekutengesa.
Funga nezvomutengesi wemutengesi asingasviki mari kunze kwekuti 15% inobhadharwa kune vanozvitengesa mumigwagwa vanozvimiririra. Kana kutengesa kuwira, mari inowira mumutsara, kuchengetedza bhizimisi uye vagovana. Makambani ane zvikwata zvakasiyana-siyana zvinodhura anoshandiswa kuva nechepasi kushandiswa. Zvimwe zvose zvakaenzana, mabhizimisi ane uwandu hwekushanda kwehutano huchava pasi pekukwikwidzana, asi vanogona kurarama nyore nyore kuparara kunorwadza mumari uye mari inoyerera sezvo bhizinesi rezvakanaka uye zvikamu zvakarurama-zvakasarudzwa pachavo pasina zvakawanda zvakaoma kusarudza.
Imwe ingangodaro dambudziko kana uchitarisa mutsara wekuwana iwe unogona kusangana nawo paunofanidza mahofisi maviri mune imwe shizimisi ndeyekuti dzimwe mari dzinogona kuenzaniswa pasi pekubhadhara kwezvinhu zvakatengeswa chikamu kana kutengesa, general, uye chikamu chekutungamira.
Izvi zvinogona kuita kuti purogiramu yakawanda yebatsiro uye mararamiro ekubatsiro aoneke akasiyana kusiyana kana mabhizinesi ari pamwe chete mune zvehupfumi zvakafanana.