Kuisa Chidzidzo Chidzidzo 4 - Kuongorora Nyaya Yekubhadhara
Kune bhizinesi rakafanana naPapa John, richaenda kunomiririra mutero wekutengesa kubhadhara unowanikwa kubva pakutengesa pizzas.
Basa rekushandisa rinomirira izvo zvinowanikwa kune vadzidzisi vasati vashoma zvimwe zvinhu zvinoda kubhadharwa zvakadai sokusarudzwa kwemaoko emitengo uye mitero yemari (usanetseka - tichazadza zvose zvezvinhu izvi gare gare muchidzidzo chino).
Kugadzira Utano hweCore Business Business Nekuongorora Kuongorora Kwemari
Mari inoshandiswa inogona kushandiswa kuisa hutano hutano hwebhizimusi rekambani yebhizimisi kana mabhizinesi. Zvose zvinenge zvakaenzana, ndeimwe yemhando dzinokosha dzinofanirwa kuziva kana iwe uri kutarisa kutenga danda rako pachako mune bhizinesi kuburikidza nekutenga sendima yakazara kana iwe uri kusarudza kana kukweretesa kune bhizinesi kuburikidza nekutengeswa kwezvisungo.
Chikonzero chacho chakarurama uye intuitive: Kana kunze kwekambani ine pfuma yakawanda iyo inogona kutengesa, chero mari iyo ichayerera kune vagoveri inofanira kubudiswa kubva pakutengesa chimwe chinhu chakadai sechigadzirwa kana basa. Kana kambani iri kutarisana nemari inoshandiswa, inenge iine mari shoma kune vadzidzisi, kuwedzera, kuderedzwa kwematokari , kana chimwe chinhu chipi zvacho chinotarisirwa kutarisira kuti chibudirire.
Ichi ndicho chimwe chezvikonzero izvo zvakanyatsotariswa nevakweretesi nevatinhi. Ichokwadi, kushandiswa kwemari inoshandiswa kuverenga chiyero chekufarira kufara uye marita ekushandisa. Mamwe mabhizimisi anoshandisa mari inoshandiswa iyo inofananidzwa nehupfumi nemamiriro ehupfumi.
Aya makambani anozivikanwa sekambani makambani.
Izvo zvinosanganisira zvinhu zvakadai semidziyo yemidziyo, vashandi vealuminium, vanogadzira motokari, vanogadzira zvigadzirwa zvinoshandiswa, mahotera uye resorts, vavaki veimba, uye zvinhu zvakawanda zvepamusoro, zvakadai sezvishongo zvakanaka.
Aya mabhizimusi anogona kugadzirisa mari yakawanda kuvaridzi vadzo munguva refu asi haazove nehanya, yakasimudza mumashandiro ekushandisa sezvo vachigona kuona chibvumirano chavo chebhizimisi panguva yekudzoka uye kuora. Pane hunyengeri hwaunofanira kushandisa kana uchikoshesa makambani emakwikwi , segore rimwe chete rekushandisa purogiramu muga woga hakusi kukuudza zvaunoda kuziva.
Kuverenga Kushandisa Imari
Kushandisa Imari = Kubhadhara Zvidimbu - Kushandisa Kushandisa
Marita ekushanda (kana Kushandisa Purogiramu Margin ) Maitiro ekushanda ndeimwe chiyero chekushanda kwehutano. Iyo inofanidza kunaka kwebasa rekambani kumakwikwi aro. Bhizinesi rine chepamusoro-soro rekushanda kune vamwe vari mumabhizimusi kazhinji vanoita zviri nani chero bedzi kuwanikwa kusina kuuya nekukanda pane chikwereti kana kutora pfungwa dzakaipa zvikuru nemari yevatori vemari.
Chikonzero chikuru chekushanda kwepamusoro pamakwikwi maererano nemakwikwi ndechekushandiswa kwekutengesa mufananidzo, izvo zvinoreva kuti kambani inogona kutengesa mutengo kana mazano kune vatengi pamutengo unodhura kupfuura vapikisana uye vachiri kuwana mari.
Muenzaniso wekare ndeweWal-Mart, uyo anokwanisa kuwana zvinhu zvose kubva pamaguchi emagetsi kusvika masokisi mudura rayo pamitengo yakaderera zvakakonzerwa nekubudirira kwehupfumi hwekugovera kwayo. Ndakatsanangurira runako rwekuita mari shoma inoshandiswa mu The Perils of Commodity-Like Businesses . Ndiwo mazita mashomanana, mashoma apo iwe unogona kuita mari yakawanda mune imwe nzvimbo inotadza kushandiswa.
Kuverenga Margin Operating
Kuti uverenge mararamiro ekushanda, gurai mari yekushandisa nemari inowanikwa.
Kushandisa Imari รท Sales = Mararamiro Anoshanda
Sezvamakadzidza nemari yakawanda yebatsiro , izvo zvinonzi "zvakanaka" zvinoenderana nemabhizimisi. Pane chimwe chinhu chakakosha zvikuru chaunofanira kudzidza, kunyange zvakadaro. Ndine urombo. Rega zvaunenge uchiita uye funga nezvemashoko aya: Chimwe chinonyanya kukosha hachisi kushanda mari.
Iko kudzoka kusina kuenzaniswa kwehutano. Izvozvo zvingasava zvine musoro kwamuri ikozvino, asi pakuguma kwechidzidzo, zvichadaro.
Zvinotoneka (kunyange zvisingaiti) kwebhizimisi rinoita 3% maitiro ekushanda kuti zvive zvakabatsiri kune vadzidzisi kupfuura bhizinesi rine 20% maita marginal. Zvakare, usanetseka pamusoro pechikonzero chacho; tichaenda kwairi gare gare. Ingozviziva. Chimbofunga. Nyora pasi pane imwe pepa. Ndizvo zvinokosha.
Peji ino chikamu chekutsvaga Chikoro 4 - Ungaverenga sei Nyaya yekuwana . Kuti udzokere shure pakutanga, ona Zviri Mukati .