Kunzwisisa Mhando dzeMhando dzeMitauro paNhepfenyuro Inowanikwa
Muzviitiko zvakawanda, kubudirira kunogara kunoda kuti udzidze zvose.
The Top and Bottom Lines Regai Zvinhu Zvitsva paNhoroondo Yekubata
Kana ukaverenga zvinyorwa -nhanho zvidzidzo zvandinokudzidzisa iwe kuti uongorore chirevo chekuwana mari , unogona kuyeuka kuti mutsara wega wega, kana Mubairo uye Kurasikirwa kana P & L sezvavanowanzozivikanwa, waputsika kuva zvikamu. Pamusoro, iwe unotanga nekutengesa kana mari , iyo inowanzoreva mari iyo kambani inogadzirwa nokupa zvinhu kana mazano kune vatengi vayo. Sezvaunoenderera mberi pasi pasi pekutora mari, zviyero zvakasiyana zvinotorwa kunze, kana mune dzimwe nguva, kuwedzerwa, kuratidza marudzi akasiyana emari kana mari. Iwe unopedzisira wasvika pasi, apo unowana chiziviso chakazivikanwa semari inoshandiswa inoshandiswa kune zviyero zvinowanikwa , iyo inobhadhara ivo vanochengetedza vane kodzero yekufadzwa mushure mekutsigira zvinhu zvakadai sekubhadhara, mari yemitengo, mitero, zviduku zvishoma, nezvimwe. iyo chiyero icho chinoshandiswa kuverenga chimwe chinhu chinozivikanwa sechinhu chakakosha uye chinoderedzwa mari inoshandiswa negawani .
Paunonzwa mumwe achitaura nezve "mutsara wepamusoro", ivo vanowanzotaura nezvekutengesa kana kutengeswa kwematare (iyo yekupedzisira inotengeswa kune zvimwe zvinhu). Kana iwe uine Cinnabon franchise, somuenzaniso, mutsara wepamusoro uchave uri mari yakadini yaunounza kubva mukutengesa sinamoni mipumburu nemikombe yekofi. Kana iwe uchinzwa mumwe munhu achitaura nezve "pasi", vanowanzoreva nezvemari inoshandiswa kune zviyero zvinowanikwa, iyo inowanikwa mushure mitevero (kunyange vamwe vadzidzisi vemabhizimisi vepamusoro vachishandisa "pasi" mutero unobhadhara mari yekuti iwe unoda kujekesa mutsetse).
Kupfuura izvozvo, pane mamwe mazwi uye mazano ekubatsire iwe unofanirwa kuziva. Apo mutungamiri, nyanzvi, mutengesi, kana bhizimisi webhizimisi achitaura pamusoro pebatsiro, angave achitaura kune imwe yemhando mitatu yakasiyana yebatsiro:
- Purogiramu Yakawanda - Purogiramu yakawanda inoreva mari yose inoshandiswa kuderedza mari yezvinhu zvakatengeswa . Iwe unogona kuverenga zvakawanda pamusoro pechiito chakakura pano .
- Mushandirapamwe - Basa rekushandisa rinoreva kubhadharwa kwebato risati rapera kwebhizimisi kubva pamabasa ekushanda mazviri. Izvi zvinoverengerwa nokutora mari yakawanda uye kutsigira zvinhu izvo zvinowira munharaunda inozivikanwa sekutengesa , huwandu, uye kutarisira mari . Iwe unogona kuverenga zvakawanda pamusoro pekushandisa pabasa pano .
- Nheyo Yese - Iri ndiro purogiramu yepasi-fera mushure mokunge mari yose, mitero, chikwereti, nezvimwe zvikwereti zvakabhadharwa, kuderedzwa kunofungidzirwa, uye mabhuku akavharwa. Iwe unogona kuverenga zvakawanda nezve net net here .
Uyezve, kana munhu achitaura kubhadhara mari yakawanda, kushandiswa kwebasa, kana kubhadhara mari, vangangodaro vachitaura nezvechimiro chaicho chakataurirwa mune mari yakapiwa (semuenzaniso, "Chinhu chinokosha chegore? Takaita $ 1.2 mamiriyoni mubatsiro.") kana kuti vangave vachitaura kune imwe mari yehupfumi inoratidzirwa seyakabhadhara mari.
Kunyanya, vangangodaro vachitaura nezvepabhadharo yakawanda, kushandiswa kwebasa, kana mari yekubatsira mari (mumwe nomumwe achakuudza kuti marudzi akasiyana epi yepuroenzanisi nehuwandu hwemari).
Shandisa Mari Inobhadhara uye Inobatsira Marita Kuti Uite Kuongororwa Kwekuongorora
Kana uchinge watora mutsara wepamusoro nepamusoro pezviwero, iwe unogona kuenda rimwe danho mberi uye uzvishandise kuti uite mamwe maonero ekutanga pamakambani akasiyana. Pakutanga nhasi, ndakagadzirisa nhau yakwegura inonzi Peter Lynch's Secret Formula yekukoshesa kuwedzera kweStock's Growth , iyo yakagadzika matatu akawanda ekuenzanisa ayo munhu angashandisa kuedza uye kuenzanisa kuti "mari" imwe kambani kune imwe, -pamusoro.
Iyi mitatu mitatu inowanikwa munyaya iyoyo ndiyo p / e chiyero , icho chinokuudza kuti mari inodhura kambani yakabatana nemari yakagadziriswa, inonzi PEG ratio , iyo inoedza kuchinja p / e chiyero chekukura muzvikamu zviri pasi, uye muparadzi-akachinjwa PEG ratio , iyo inofamba nhanho imwe mberi kupfuura iyo uye inoedza kuwedzera kwete kwete kukura chete, asi chikamu chemari inopiwa (inopa basa rayo pakuita kuti vanhu vadzoke zvachose ).
Ngwarira Neimwe Mhando Ye "Mufaro" Unozivikanwa seEBITDA
EBITDA inomiririra kuwana mari isati yatarira, mitero, kuora uye kuitisa . Chaizvoizvo, iyo ndiyo mari yaizodai yakagadzirwa kana kambani isina kubhadhara chikwereti chemitero, mitero, kuderedza, uye kuunganidza. Panguva ino iwe unofanirwa kuzvizvibvunza iwe, "Iwe unogona sei kuisa hanya nemari iyo? Vanoramba vachiripo kunyange iwe uchizvifungidzira kuti havaiti!"
Zvakananga. Zvakafanana nokuzvifungidzira kuti kufarira iwe unobhadhara pamakadhi ako ekwereti, mitero yako yaunowana, uye kuora kwepamusoro pamotokari yako haisi yezvinodiwa mari kwauri. Maererano neEBITDA maitiro, haako. Kana iwe usingakwanisi kutaura, kunyange iwe uchanzwa zvakawanda zvevashandi vachitaura pamusoro pe nhamba iyi, ndeimwe yemhando dzisingabatsiri, dzinonyengera uye dzisingabatsiri dziripo. Vazhinji varairimi vanobatwa zvakanakisisa nekubhadhara zvachose kutinzwisisa.
Zvinhu Kuti Urambe Uchifunga Pamusoro Pamusoro Pokutanga uye Pasi Pano Kubatsirwa
Pasinei nokuti iwe uri murima, maneja, chikwereti, kana muridzi webhizimisi, kune zvishoma zvishoma zvekutora zvaunofanira kuyeuka pamusoro pepamusoro uye pasi patsika.
Chokutanga, zvinoita kuti bhizimisi riwedzere ruzivo rwepamusoro (kutengesa) nekuderedza pasi (net net revenue). Hakusi kutengesa kwose kunobatsira. Kune makambani akaenda akaparara nekuti kutengesa kwavo kwakawedzera nokukurumidza.
Chechipiri, zvinoita kuti basa rideredze mutsara wepamusoro (kutengesa) paunowedzera muchero wepamusoro (net net). Nekubhadhara mari, kushandura, uye kuchinja kwehutano mune bhizinesi, mamwe mafeksi ave akakwanisa kugadzira mari kunyange mukuderedza makambani nemabhizimisi , zvichiita kuti vatengi vavo vapfumi.
Chechitatu, yeuka kuti, kazhinji, mamiriro ezvinhu akanaka iyo imwe iyo iyo mutsara wepamusoro nechokumusoro chiri kukura mumatanda. Zvisinei, mamwe mabhizinesi ane chimwe chinhu chinozivikanwa sechinhu chinoshandiswa pakugadzirwa mukati mavo. Ndakataura pamusoro peizvi pandakakudzidzisa nezvechimwe chinhu chinozivikanwa sechirongwa chekufarira , asi, chaizvoizvo, pane imwe nhanho yekugadzirisa mari mubhizimisi - rendi, mubhadharo kuvashandi, kuchengeta mwenje uye nemvura kumhanya - iyo inodya pfuma yakawanda pasi peimwe mutsara wepamusoro. Kamwe izvi zvayambuka, chikamu chikuru chezvimwe zvekutengeserana pamusoro peiyo magic inowira zvakananga kusvika pasi. Izvo zvinowedzera kutengesa, mune mamwe mazwi, zvinobatsira zvikuru. Munhu anokwanisa kuita mari anogona kuita mari yakawanda kutenga mune bhizimisi rakaipa rava kuda kuchinja , zvichiita kuisa pfungwa yokuti kuwedzera kwe [x]% mumutsara wepamusoro kunogona kukonzera kuwedzera kwe [10x]% muzasi mutsara.