Kune zvimwe zvinyorwa zvinokosha kunze kweiyo mutemo mukuru, asi izvozvo zvingada kupinda mune kuongororwa kwakaoma kwechimwe chinhu chinonzi DuPont Kudzoka pamusoro peEquity formula , iri kunze kwehuwandu hwechidzidzo chino.
Nhamba shoma uye inotapira: Zvinoita kuti bhizinesi riwedzere kuwedzerwa mari yakakwana yekutora purogiramu yekuisa mari yekuderedza mari yekutengesa mari uye yekufambisa kutengesa kuburikidza nedenga redu sezvo vatengi vachikwezva pane zvayo. Wal-Mart muenzaniso wakakwana weiyo nzira, sezvo ine mari yakaderera yakawanda yemari (3% kusvika 4%) yakaenzaniswa nemutengesi akadai saDillard's (7% kusvika ku8%), dhipatimendi rekutsvaga mall, asi Wal -Mart inowanikwa inenge 34x iyo yose inoshandiswa net net nekuti inotengesa zvimwe zvisizvo.
Pane njodzi mune iyi nzira, kunyanya kana ichibata nemagetsi ekupedzisira. Mitengo yezasi inotengesa kutengesa inowanzonzi "kuenda kumusika." Pane imwe nguva mutengesi akarasikirwa nechimiro mupfungwa dzevanhu, bhizinesi rinogona kutanga kutambura. Ndicho chikonzero iwe usati wamboona, uye iwe usati wamboona, kutengeswa kamwe chete kana kutora paTiffany & Company.
Nzira Yokuenzanisa Nayo Nayo Nhanho yeMari Inoshandisa Hurukuro Inowanikwa
Kuti uverenge ruzivo rwebasa rekushandisa kubva kumashoko ekuwana mari, mamwe mabhuku ezvemari, masayiti, uye zvigadziro zvinoudza mutengesi kutora mushure mitevedzeri yemari inosanganiswa nekutengesa.
Kunyange zvazvo ichi chiri chimiro uye kazhinji chichigamuchirwa, vamwe vaongorori vanosarudza kuwedzera chido chevanhu vaduku kudzokera kuan equation, kupa pfungwa yekuti mari yakaitwa nekambani isati yabhadhara kune vadiki vadzidzisi. Vadiki vadzidzisi kazhinji ndivo vanhu vanoramba vachibata chikamu chikuru che20% kana pasi; somuenzaniso, mhuri yakabudirira iyo yakatengesa 80% yebhizimisi rayo kuBerkshire Hathaway , asi yakachengeta sarudzo yakasara sekubata pamba (sezvakaitika kune Blumkin nemhuri yeNebraska Furniture Mart).
Chero mari yekutengesa purogiramu yemari yakagamuchirwa inogamuchirwa, kunyange zvazvo iwe uchifanira kunge usingagumi mukusvika kwako kune firms kuti uite apulo-to-apples kuenzanisa. Iwe unoda kuti makambani ose aenzaniswe nekuenzaniswa.
Chokusarudza 1: Nheyo yeNetre Pashure pemitero ÷ Imari = Nheyo yeMari
Chokusarudza 2: (Net Revenue + Minority Interest + Tax-Adjusted Interest) ÷ Revenue = Net Inciti Margin
Zvakare, zvakakosha kudzokorora zvakare kuti, mune dzimwe nguva, pasi shoma purogiramu yemitengo inomiririra hurongwa hwekutengesa uye haisi kukanganisa kune chikamu chevatungamiri. Mamwe mabhizinesi, kunyanya vatengesi, mamwe kutengesa mahotera, uye dzimwe nzvimbo dzekutengesa, anogona kuzivikanwa nokuda kwekudhura kwavo, kudhura-kwepamusoro-kutaridzika. Mune zvimwe zviitiko, pasi shoma purogiramu inogona kumiririra hondo yekutengesa iyo inoderedza mari, sezvazvakanga zvakaita nyaya yekombiyuta yemakombiyuta kare kare mugore ra2000.
Muenzaniso wekuverenga Nhamba Yekubatsira Nhamba
Muna 2009, Donna Manufacturing akatengesa 100,000 widgets ye $ 5 mumwe nomumwe, nekutengesa kwezvinhu zvakatengeswa $ 2 per unit. Imwe yacho yakange ine $ 150 000 mune zvekushandisa mari uye yakabhadhara madhora 52 500 mumitero yemari . Ndeipi mari inobatsira mari?
Kuti tiverenge mhinduro, tinofanira kutanga nekuwana mari kana kutengesa zvizere. Kana Donna atengesa 100,000 widgets pa $ 5 imwe neimwe, yakaita mari inokwana madhora mazana mashanu emari.
Imari yekambani yezvinhu zvakatengeswa yaiva $ 2 per widget, uye tinoziva kuti 100,000 widgets pa $ 2 imwe neimwe inokwana $ 200,000 mune mari.
Izvi zvinosiya pfuma yakawanda ye $ 300,000 ($ 500,000 mari - $ 200,000 mari yezvinhu zvakatengeswa = $ 300,000 mari yakawanda).
Kubvisa $ 150,000 mumashandisirwo ekushanda kubva mu $ 300,000 purogiramu yakawanda inotisiya isu ne $ 150,000 mari musati mitero.
Kubvisa mutero webhadharo we $ 52,500, isu takasara nekambani inosvika $ 97 500.
Kuisa ruzivo urwu mumutero wekutsvaga kwemari, tinowana:
$ 97,500 mutengo wakakomba ÷ $ 500,000 mari = 0.195 mutengo wakakwana, kana 19.5%
Mhinduro yacho, 0.195, kana 19.5%, ndiyo inoshandiswa mumatare. Ramba uchifunga mupfungwa dzako, iwe paunenge uchiita izvi kuverenga pamashoko chaiwo ekuwana mari, iwe uchange watova nezvimwe zvose zvinoshandiswa kwauri. Basa renyu roga roga ndorikuisa murairo.
Chikonzero chete chandakakuita iwe kuburikidza nebasa rose iroro ndechekusimbisa pfungwa dzatakakurukura kusvika ikozvino, saka unonzwisisa kuti zvose zvakabatana sei.