Kuwedzera Kuisa Inotora 101 - Google vs. Berkshire Hathaway

Kukosha Kuisa Mari Kunobatanidza Kutarisa Njodzi uye Zvichida

Sekukosha kwevatengi, dzimwe nguva ndinobvunzwa kuti ndinorevei pandinotaura pamusoro pekucherechedza zvinhu zvinokosha zvekambani kana zvemabhizimusi. Nhasi, ndaive nekukurukurirana neshamwari yepedyo pamusoro pekuti vanhu vashomanana ndivo vanoona zvikwereti zvega zvavari - huwandu hwehudziro mune bhizinesi rinofanira kuongororwa pane imwe nzvimbo yebhizimisi kuti ione kushamwaridzana kwavo - nekufunga kuti kubvumira vaverengi vangu kuti vave "pfungu pamadziro" vaizopa ruzivo rwe nzira iyo Ben Graham akaita yakakurumbira.

Izvo zvinotevera zvinorehwa chete semuenzaniso wekuenzanisira wekuti kukosha kwemari kunogona kufunga sei; hatitauri kana kutaurirana kutenga kana kutengesa chero chigadzirwa kana kuchengeteka uyewo ruzivo rwaunoverenga harusi rwakarurama panguva yaunoona nyaya ino. Uyewo, regai nditaure kuti ndine ruremekedzo rukuru kune vateki veGoogle, Sergey Brin, uye Larry Page. Zvechokwadi vakagadzirisa nyika uye vakaita sangano rinobvumira mabhizimisi akawanda kuti awane mari kubva pawebhu, achiwedzera GDP yedu yenyika uye zvichida kunyange kuwedzera mitemo yekurarama. Iyi nyanzvi haina kuvatarisa, asi panzvimbo iyo yakawanda isingaverengeki yevanotsvakurudza veWall Street vanoisa pfungwa pane kukurumidza pane zvisizvo.

Berkshire Hathaway vs. Google: Nhamba

Larry Page naSergei Brin, vatsigiri veGoogle, vakura maB fans veBerkshire Hathaway. Sekuita maitiro mashomanana, sanisai makambani maviri. Nenzira yakafanana yemakemikari yemari (mutengo waizotora kutenga zvigaro zvose zvekambani inowanikwa yakawanda mune imwe pari yezvino kukoka), chii chaicho muzvikwereti mune imwe neimwe yega yega yekuwana mari yake?

NaBerkshire Hathaway , uri kutengesa bhizinesi risina kana chikwereti chakanaka (mumutauro wekodzero; iyo inishuwarenzi inochengeterwa zvikwereti chaizvoizvo asi zvikwereti zvakaenzana zvezvikwereti zvinokonzerwa nezvikwereti ndezvimwe zvikamu zvisingabvumirwi nemubereki anoshanda kambani, zvinoreva kuti pasi pemamiriro ezvinhu zvingadai zvingave zvakabhadharwa nemari iyo asi nekuda kwekukwanisa kweGAP vanofanira kuitaura), $ 47 mabhiriyoni muzvikwereti mumabhizimisi akadai Wells Fargo, Coca-Cola, Wal-Mart , uye Washington Post, $ 45 mabhiriyoni mumari, uye $ 8,5 mabhiriyoni mumari yakawanikwa .

Zvichida, zvinonyanya kukosha, mari inowanikwa inopfuura 96 ​​maitiro akasiyana-siyana ayo asingawanzobatanidzwa. Izvi zvinoreva kana boka reinishuwarenzi rinosangana nekurasikirwa kunokonzerwa nekudengenyeka kwenyika 9,9 muCalifornia kana dutu guru muNew York, makambani emasipi uye mabhizimusi ematare vachiri kuve vari kutakura pamwe chete, vachiita mari.

NeGoogle, kune rumwe rutivi, iwe uri kubhadhara mutengo mumwe chete webhizimisi rose asi iwe uri kungoita kambani yakaita $ 1.5 mabhiriyoni mumari yakawanikwa, ine zvishoma kana kuti hapana chikwereti, uye $ 9 mabhiriyoni mumari pane bhadharo. Kazhinji pamusoro pezvo, inenge yose yepfuma yayo inobva kune imwe chete-yakabhadhara kutsvaga mazita.

Sei misika yakagadzirisa zvakakosha zvakadaro pamusoro peInternet yakasimba uye yakatengesa Berkshire zvakanyanya rationally? Kukura kweGoogle kwave kusina kupfupisa. Zvisinei, panenge makumi emakumi matanhatu nemakumi matanhatu ekuwana mari - ikopi inopera p / e , kuve nechokwadi-kunyange kana iyo firimu yaizokura purofiti yayo kusvika kumazinga eBerkshire - $ 8.5 mabhiriyoni - zvichange zvisine mvura yezvinhu zvekuchengetedzwa kweimba iyo Warren Buffett yakavakwa ine, uye inenge isingakwanisi kuva nemari yakasiyana-siyana inowanikwa, zvichiita kuti zvive nyore zvikuru kuchinjwa kuchinja mumamiriro ekukwikwidza; chinonyanya kunetseka paunofungisisa kuti Google inoshanda mune imwe shandhu umo kushandiswa kwemaitiro kushandiswa kwevatengi kunogona kuitika usiku huno.

Panguva iyo kukura kwakatanga kunonoka, vazhinji vaizobvumirana, zvichireva kuti kunyange kana mari yayo inowedzera ichikura 600% mumakore mashomanana anotevera, kana ikava pasi pemutemo wematare makuru-iyo inowedzera kuwedzera inotanga kuumba yavo pachavo - chigumisiro chaizova mari yemusika yakafanana zvikuru nanhasi, zvichiita kuti hapana kuwedzera mumutengo wematengo kwenguva yakareba.

Zvinotarisa Zvinogona Kunyengera

Mune mamwe mazwi, Berkshire Hathaway pa $ 98,500 paga sega inoratidzika kunge yakadhura uye yakachengeteka kupfuura Google pa $ 420 per share. Zvinotarisirwa nevanhu ndezvenguva pfupi yekutengesa mutengo - nokuti hapana chakavhara chikwata chakakonzerwa kuti chiwane zvakanyanya kudarika, kufananidzira Benjamin Graham. Chinokosha chikuru ndechokuti mutengesi muBerkshire Hathaway ainzwa sokuti akanga achiva chikamu chemugove mubhizinesi rakagadzikana raive nechokwadi chekubatanidzwa pachikwata chinoremekedzwa mumakumi makumi emakore ari kuuya asi muridzi weGoogle ari kutarisana nemukana chaiwo wekutyisa mari kurasikirwa kana kushaya simba kwepamusoro kana chimiro chichikanganisika nekutsvaga muhuwandu hwekukura huri nani pane zvisingatarisirwi.

Iwe pachako, handina kumbobvira ndanzwisisa vanhu vakapinda mubhizinesi rino nokuda kwechifaro - gamuchirai makatekiti enyu kubva kumapaki emitambo kana mitambo; chinangwa chokutsvaga mari inofanirwa kuve kuita hutengo hwekudzoka huwandu huwandu hwehutano hwako hwemunhu.

Chimwe chezvinhu paGoogle neBerkshire Hathaway, makore Makfumbamwe gare gare

Berkshire Hathaway ine zvishomanana zvinyorwa zvekugadzirisa kuchinja kwekodzero yezvimwe zvinhu zvinobva kune zvigadzirwa zvinokonzera kuchamhembe kwe $ 20 mabhiriyoni mushure mekubhadhara mutero pagore. Pamusoro peizvi, inogadzira mabhiriyoni emadhora mune mamwe "kutarisa kuburikidza nemari" iyo isingaratidzi, sezvakambotaurwa, nekuda kwechimiro cheG GAAP. Iyo ine mambure inokosha inenge madhora mazana maviri nemadhora mabhiriyoni. Yakaparadzirwa zvakasiyana-siyana kumativi ose emakambani anofungidzirwa, inonyanya kurwisana nemhando dzemhando dzekombiki dzinogona kuchenesa Google kubva pamepu nemhaka yekuti zvikwereti zvinobva mukutengesa zvinhu zvakadai se ketchup, mabhandi, inshuwarheni, firati, motokari yekutakura mitambo, nezvimwe ( kunyange zvazvo hutungamiri hwakachenjera zvokuti hunoziva izvi kuitira kuti magetsi ave achiita zvikwereti mune zvose kubva kuchipatara kusvika kumakambani emagetsi). Vashandi vanokoshesa Berkshire Hathaway pa $ 341 mabhiriyoni.

Google, kana Alfabheti sezvo ikozvino inonzi zita nekuda kwekuchinja sarudzo yayo yehutano kuenzanisa Berkshire Hathaway nekuwedzera kwayo kuva mamwe maindasitiri kuderedza kushandiswa kwaro kune motokari yekutsvaga, iyo inogona kuparadzwa nemwana mugaraji pasi pekusarudzwa kwakaipa kwe mamiriro ezvinhu, anogadzira mushure mekodzero yemari ye $ 144 mabhiriyoni uye ane mari inokwana madhora 112 biliyoni. Vatengi vanokoshesa pa $ 505 mabhiriyoni.

Kuwedzerwa kwepurogiramu yep / e chiyero chakaruramisa pachavo muna 2008-2009 kuparara apo Google inotengeswa nematengo yakarashika zvakakosha iyo yakaparadza zvizhinji zvekuwana zvakaitwa kubva paIAP. Zvisinei, kutarisira kwakadzoka uye varairidzi vakadzokorora zvakare kuup / e chiyero chisina kunyanya kuchenjera, kunyanya kusiyana neApple. Apple inowana mari inodarika $ 39.5 mabhiriyoni mushure mekwereti uye ine mambure anokwana madhora 112 biliyoni. Vashandi vanokoshesa pa $ 680 mabhiriyoni, kana mari inodhura pamadhora ose emari pane Google.

Kusvika parizvino, zvikwata zvose zviri zviviri zvinogutsa. Berkshire Hathaway, iyo inoramba isingakoshi, yakawedzera ne 210.09%. Google, iyo inoramba iripo, inowedzera ne 349.12%. Ndakanga ndarara zviri nani usiku ndiine Berkshire Hathaway asi Google yazvino yakasiyana-siyana inoita kuti irege kundivhundusa zvikuru kwandiri. Iyo yakanaka chaizvo inogona kuva yabudiriro, yakagadzikana chipu yebhuruu iyo pachayo.