Kuenderera mberi nekusagadziriswa Kushanda paNhepfenyuro Inowanikwa

Kuisa Chidzidzo Chidzidzo 4 - Kuongorora Nyaya Yekubhadhara

Kana iwe uchitora nguva yakawanda, uye iyo inowanikwa gore negore uye Fomu 10-K inoisa mavara , unozozviwana iwe uchiuya kune kuparara kwekambani inoburitswa nekambani yakarongeka mumiganhu miviri: kuenderera mberi kwebasa uye kusagadziriswa kwemabasa. Mamiriro ezvinhu anotungamira pakusiyanisa uku kudikanwa anogona kunge akaenzana senyeredzi asi kazhinji anosanganisira kupfigira chikwata chakanga chiri kurasikirwa nemari, kutengesa chimwe chechipiri kune chimwe chikonzero kana chimwe kana kutsvaga (mune dzimwe nguva, kuparadzaniswa) kushanda kupesana.

Kunyange zvazvo izvi zvinonzwisisika zvakakwana - nguva dzinoshanduka, mabhizimisi anofanira kuchinja, mitsara yakasiyana-siyana yebhizimisi inowedzera kana kudarika yakakosha semugumisiro wemakemikari, shanduko yekuchinja, mamiriro ezvematongerwe enyika, nekufambira mberi kwekambani, nezvimwewo zvakawanda - zvinopa dambudziko rekuratidzira dhepfenyuro yekare yezvemari kune vangave vatengesi, ngavave vashandi kana vashandi. Kana zviyero zvebasa rekare rebhizimisi zvakabatanidzwa munhamba dzekare sezvazvakange zvataurwa pakutanga, zvinogona kutungamirira kune mafungiro asina kunaka akangoita kambani sezvazviri ikozvino. Mhinduro ndeyokuvabvisa kunze sokunge kuti vaiva kambani yakasiyana kana kuti yakanga isati yambovapo.

Ndibvumire kushandisa muenzaniso wezvakaitika kare kubva panguva ye-dot-com kuratidza kuti kuenderera mberi kwekuita nekugadziriswa kushanda kunogona kubuda sei kumutsara wekusvika.

A Real-World Example yekuenderera mberi nekushanda nekugadziriswa kushanda: Viacom naSimon & Schuster

Muma1990, Viacom, muridzi weMTV, VH1, naNickelodeon, vakatenga Paramount Studios.

Kubhadhara mari yacho, Viacom yakawana chikwereti chakawanda. Sachigaro wekambani, Sumner Redstone, akatanga kutengesa zvinhu uye mabhizimisi kambani yavo kuti varambe vakabhadhara chikwereti ichi; kunyange mabhizinesi akakwana zvakakwana zvokuti aive anofara kuva nawo munguva yakapfuura.

Simon & Schuster, guru guru muparidzi, raiva rimwe remabhizimisi Viacom akasarudza kurega kuenda, pakupedzisira akaitengesa kuBritish group boka Pearson PLC ye $ 4.6 mabhiriyoni emadhora.

Izvi zvakakanganisa sei mari yekambani uye mari?

Iyi ndiyo iyo inogumira uye mabasa anoramba achiuya pakununura. Senguva apo Viacom akatengesa Simon, yakanga ine murwi wemari kubva kune mutengi. Zvisinei, yakarasikirwa nemari yose uye inobatsira muparidzi akabudiswa. Viacom's management inofanirwa kuchenesa vatengesi, "Hey, Simoni akabudisa [X muyero] wepfuma yedu uye mari." Sezvo isu tisisina bhizinesi, haugoni kuronga pamusoro pedu kuwana mari iyi uye pfuma gore rakatevera ". Kuti uite izvozvo, ve Viacom vanoisa mukana pamashoko avo ekuwana mari anonzi "Kurambidzwa Kushanda". Izvi zvinoratidza vatengesi mari yakawanikwa kubva kumabhizimisi ayo asingazovi chikamu chekuchengetedza kambani kwenguva yakareba. Muzviitiko zvizhinji, kubviswa kwebasa kunoitika nokuti vatungamiri vanofunga kuti bhizimisi idzva richaita zviri nani pane bhizimisi rekare. Kuita izvi, izvo zvinotarisirwa nemitemo yekuverenga, chero zvakadaro, inovabvumira kuisa pachena kuonekwa kwakakwirira kwesangano rinoramba riripo kuitira kuti vatengesi vagovapa mari yakawanda -ye-yekuwana mari yehutengo kumatengo.

Kuenderera mberi kwemabasa ndizvo chaizvo zvavanonzwika se - mabhizinesi iyo kambani inotarisira kuve yakabatanidzwa mune ramangwana rakatarisika.

Net Reveno kubva Mukuenderera Mberi

Pashure pezvose izvi zvinodhura zvinoderedzwa, mubhadhari anosara ane mufananidzo unonzi net revenue kubva pakuenderera mberi kwemabasa.

Ichi chiyero chebato rinobudiswa nekuenderera mberi kwebasa panguva yakatarwa nesitatimendi rekusvika.

Nheyo yeNet Inobva Kubviswa Kushanda

Nhamba yakaratidzwa muhoteti yekusvika pasi pabasa rekuregererwa isenzi yakaitwa panguva iyo kubva kumabhizimisi asingazovi chikamu chekambani munguva yemberi.