Kuisa Chidzidzo Chidzidzo 4 - Kuongorora Nyaya Yekubhadhara
Kunyangwe iri kambani yemishonga inoshandisa mazana emamiriyoni emadhora achiedza kuwana mhirizhonga yemishonga yekurwisana nekenza, kambani yekambaniki inovandudza mutsara we hardware, chigadzirwa chemagetsi chinoshandisa maitiro akasiyana ekugadzirwa kwezvinhu, kana chigadzirwa chezvokudya zvakaiswa muchengeti kuedza kuziva kuti kuderedze makoriri apo uchichengetedza kutapira, kutsvakurudza uye kubudirira ibasa reupenyu kwete kwete chete hupfumi huri kubudirira, asi bhizinesi rinobudirira.
Izvo zvikamu zvemari yakagadzirirwa kutsvakurudza nekufambiswa kwekutengesa ichaenderana nezvose zvakasimbiswa (mamwe masangano ekuchengetedza achagadzirisa matanho ekugadzirisa uye anotanga pamusoro pezvimwe zvinongororwa, asi vamwe vangasarudza kunyorera kubudirira kwaivepo iko kubhadhara zvikwereti zvakakura uye kugoverana zvekugoverwa ) uye mhizha iyo inoita mabasa ayo ekutengeserana. Apple, muumbi wezvinhu zvose kubva kuPhones nePads kusvika kuMacs uye MacBooks akapedza $ 8.07 mabhiriyoni, kana kuti 3% yaro yepamusoro yekutengesa muR & D 2015; kukura mazano matsva, kuedza pfungwa itsva, kuedza kugadzira zvigadzirwa zvitsva zvinokonzerwa nemitambo yakadai semotokari yeP Apple yakareba.
South korean teknolojia conglomerate Samsung inosvika inenge kaviri iyo. Swiss-based pharmaceutical titan Novartis inoratidza kuti inenge inenge 17 muzana yemari yayo, kana $ 10 + mabhiriyoni, pane mari yeR & D. Makambani emotokari ariwo kutsvakurudza kukuru uye vanosimudzira vashandi; chikonzero chibudiro chakabva mumotokari isina kuchena yezana remakore rechimakumi maviri kusvika kune yakachengeteka, inowedzera mafuta, uye zviri nani zvakasarudzwa motokari.
Iyo yakaisvonaka Rolls Royce mumakore ekuma1920 haikwanise kuchengetedza kenduru kune imwe nyanzvi Ford Explorer kubva mujenya nhasi maererano nekunyaradza uye nyore; chimwe chinhu chakaitwa kuburikidza nezvizvarwa zveR & D investment.
Mari Mari Inofanira Kudii Kambani Inoshandiswa Pakutsvakurudza Nokukudziridza?
Kufanana nemibvunzo yakawanda muhupenyu, mhinduro kumubvunzo uyu: Inogumira. Kazhinji, nzvimbo yakanaka yekutanga ndeyokuenzanisa chimiro chaunenge uchidzidza kumakwikwi mumashandiro ayo. Kana munhu wese ari munharaunda chaiyo yehupfumi ari kuisa 10% kusvika ku20% yekutengesa kudzokera kuR & D, uye chimiro chaunenge uchiedza kuchitarisa chiri kupedza 5% chete, iyo inogona kana kuti isingave iri mutsvuku mutsvuku. (Zvishoma nezvishoma, zvinotarisirwa kuongorora zvakare nokuti mari yeR & D yakafanana zvakanyanya mune zvehupfumi zvinokonzerwa nemari inoshandiswa pamusasa wepamusoro.Ekodhi, inodhura mari chaiye asi inokosha zvikuru kuti isakanganwe. pamwe nekuwedzera mari yekuyerera kwenguva pfupi nekuregeredza kushandiswa kwemari pamitambo mitsva kana kuchengetedza mari yekuchengetedza mikova yakarongedzwa zvishoma, mararamiro akareruka, uye nzvimbo dzakachengetedzwa zvakanaka, teknolojia, mishonga, imotokari, nemamwe mafemu zvinogona kuita zvakafanana nokuchera tsvakurudzo uye kubudirira.
Kana nguva dzakaoma, zvingava zvichiedza kuedza kudzokera shure pakuwana chirwere chinotevera cheHIV kana kukanganisa kwefoni, kukanganwa kuti, kana akabudirira, zvinhu izvozvo zvinogona kubereka zvinyadzisa, zvakabuda kunze. Pakupedzisira, kana iwe uchinge wanyara kutsvakurudza uye kubudirira kwemari inofanira kuwira iyo nzira inotorwa nokuti vatengi vanorasikirwa nehanya sezvinoitwa neparakiti yakatarwa paki haisati inokwezva vashanyi pamatengo ayo aripo. Pane chikonzero icho Walt Disney Company inokwanisa kuzadza mapaki ayo pamutengo unozadza dzimwe nzvimbo dzekugara negodo. Vanonyanya kukoshesa ruzivo, kana kuti "magic" sezvavanotaura, pamusoro pemari iyo inoguma inotungamirira kune pfuma yakawanda pasinei neinoita se-counter-intuitive pakutanga. Ichi ndicho chimwe chezvipingamupinyi zvekuve nekambani inosimudzira zvikuru inotungamirirwa neinoti "chibage chebhanhire" inonyanya kuisa pamatricrics emakore mashomanana.)
Chimwe chiitiko chinobatsira mukuedza kutsvaga chikwata chakanaka chekutsvakurudza nekubhadhara mari yekuenzanisira kuenzanisa kambani yekambani yeR & D inoshandiswa kune imwe nguva yapfuura. Izvi zvinosanganisa kuenzanisa sepamuviri yemari uye sehuwandu hwepfuma yakawanda . Izvi ndezvokuti mamwe mafisi anongoshanda zvakanyanya mukushandura dhora rekutsvakurudza nekufambisa kwekuita mune dhora remari. Zvichida vari nani masayendisiti. Zvichida maitiro avo emukati anonyanya kukonzera kuongororwa kwebhizimisi. Chinhu chakakosha ndechokuwana kuti haisi nguva dzose chechokwadi kuti kumwe kushandisa mari kuri nani. Pane zviitiko munguva yakapfuura apo mauto ekufambisa akabvumira R & D kuti ibve kunze kwekutonga sezvo kupatsana kwakaparadzaniswa nemugove wevanhu vanokosha pamapuranga avo emakambani asina kumbobvira anoratidza mhinduro dzinogutsa.
Peji ino chikamu chekutsvaga Chikoro 4 - Ungaverenga sei Nyaya yekuwana . Kuti udzokere shure pakutanga, ona Zviri Mukati .