Zvisizvo Zvisingaoneki paShaurirano yeMafungiro

Kuongorora Bharani Sheet

Iye zvino tinosvika pane zvisizvo zvisingaoneki pazhizha rezeri. Makambani anenge nguva dzose anopedzisa kuva nezvinhu zvekukosha izvo zvisingagoni kugunzwa, kunzwa, kana kuonekwa. Izvi zvisikwa zvisingaoneki, sezvazvakadanwa, zvinosanganisira mabhizimisi, mabhizimusi, mazita echirwere, franchises, uye hupfumi hwehupfumi, hwakasiyana nehuwandu hwezvakanaka . Kufarirwa kwehupfumi, iyo inowanzonzi kushandiswa kwekutengesa kwemazuva ano, inobatsira zvisingatarisirwi kambani iri pamusoro pemakwikwi ayo akadai sezita rakanaka kwazvo, nzvimbo inogadziriswa, bhizinesi rezvebhizimisi, nezvimwewo) Kunyange zvazvo kuedza kwose kunofanira kuitwa kuti mabhizimisi atakure izvo zvisizvo zvisingaoneki pamari yebhaari rezvese , dzimwe nguva dzinopiwa izvo zvinosvika pedyo nekutaura kusina zvazvinobatsira.

Kuti aratidze pfungwa yokuti kukosha kusingaoneki kwakagoverwa pamabhadhiro ehurukuro kunogona kunyengedza, heino zvakadzama kubva kuna Michael F. Price kusumo kwaBenjamin Graham "Kushandurwa kweMari,"

"Mukati megore ra1975, nguva pfupi ndangotanga basa rangu pa Mutual Shares Fund , Max Heine akandikumbira kuti ndione bhodhoro duku - F & M Schaefer Brewing Company. Handimbofi ndakakanganwa kutarisa bhadha rekuona uye kuona + / - $ 40 Mamiriyoni akabhadhara mari uye $ 40 Mamiriyoni mu "zvisati zvaitika." Ndakati kuna Max, 'Inotaridzika shoma uye inotengeserana pasi payo mumatare ayo inokosha .... A classic value stock!' Max akati, 'Tarisa pedyo.'

Ndakatarisa mune zvinyorwa uye pane zvinyorwa zvemari , asi hazvina kuratidza kuti chimiro chisinganzwisisiki chakabva kupi. Ndakadana muchengeti weSchaefer uye akati, 'Ndiri kutarisa bhadha rako. Ndiudze, chii chinokwana mamirioni makumi mana emadhora makumi mana emadhora? Akapindura, achiti, 'Hamuzivi here jingle yedu,' Schaefer ndiyo imwe doro kuti uve nayo apo iwe uine zvinopfuura imwe. '?'

Icho chaiva chekutsvaga kwangu kwekutanga kwezvinhu zvisingatarisirwi izvo, zvechokwadi, zvaive zvakanyanyisa kupfuura, kuwedzerwa kwebhuku rinokosha , uye vakaratidza mari yakakwirira kudarika yakarongerwa muna 1975. Zvose izvi kuchengetedza Schaefer yemari yematengo yakakwirira kudarika iyo ingadai isina. Hatina kuitenga. "

Nzira Yokuongorora Nhamba Yekuyera

Paunenge uchiongorora bhizinesi, iwe unofanirwa kukanganwa mari yakapiwa zvinhu zvisingaoneki kana, kana zvishoma, zvitore nehuwandu hwehuyo wemunyu. Izvi zvisikwa zvisingaoneki zvingave zvakakosha mari yakawanda muupenyu hwehupenyu asi huwandu hwokuverenga huwandu hunogona kunge husingafananidzi kune imwe nzira yakarurama inoreva.

Cherechedza The Coca-Cola Company. Kunyange zvazvo inongova ne $ 12,6 mabhiriyoni mumutengo wepasi, mumiti, uye nemidziyo pairi peji rezvese sekumagumo kwekota yechitatu 2015 (iyo yepamusoro yegore rose 2015 nhamba hadzina, asi yakasunungurwa), kana iyo yose yakasimuka kuchikwira utsi mangwana, zvingatora nyore $ 100 + mabhiriyoni kuti adzorezve zvigadziriswa zvayo, zvivako, uye kugoverana kwenzvimbo; musiyano weiwo unoratidzika hapana pairi pa balance sheet. Panguva imwecheteyo, iyo firimu inotakura mari inodarika $ 13 mabhiriyoni muzvinhu zvisingaoneki pamabhuku. Iko $ 13 mabhiriyoni inosanganisira zvinhu zvakadai sezita reChina-Cola uye chirairo, iyo pasina mubvunzo chaizvo, inokosha zvikuru. Kana iwe wakamutsa mangwana pasina imwe yega yezita rako kunze kweiyo iyo yekutengeserana, iwe ungangove uri bhiriyoniire nokuti vatengesi vangada kuzvitenga kana kuti vanozvibvumira kubva kwauri sezvo zvichatungamirira kune zvinodhura zvakashambadzira zvekutengesa zvinokonzerwa nekuwedzera kupfuura muzana remakore rekufananidzira kwekuvaka kuvaka kuburikidza nekudhinda, zviitiko zvakanaka, uye shamwari dzakanaka.

Kukosha Kwezvinhu Zvisingaoneki

Kune dzimwe makambani, zvinhu zvisingaonekwi ndiyo injini iri shure kwebhizimisi. Mufananidzo wakakwana: Walt Disney Company. Hapana mumwe munhu anogona kugadzira zviri pamutemo uye kutengesa zviuru zvevanhu vepakutanga uye nhau dzazvo; kodzero iyo inokodzera kuzarura mapaki ezitukuro akavakomberedza, kutengesa zvinhu zvakadai semasikati mabhokisi uye makakisi emabiko, kuisa mavheti emakonti uye kusunungura ma album.

Disney inonyara ye $ 7.2 mabhiriyoni pachiyero chebhadharo yezvinhu zvisingaonekwi, kunyange zvazvo zvichikosha zvakanyanya.

Saka, munhu anofanira kuenzanisa sei kukosha kwezvinhu zvisingaoneki? Kune muzvinabhizimisi wega wega anowana zvikamu mune zvakasimba izvo iye asingakwanisi kuzvidzora, zvakadai sokutora chipukisi chebhuruu , Benjamin Graham akakavadzana nemitsetse iyo inoshandiswa chero ipi zvayo, kukosha kwechokwadi kwezvinhu zvisingaoneki zvinofanira kuratidzika pane zvakanakisa kushanda zvikwereti zvesitatimho rekuwana , bhadha rebhadharo, uye mutemo wekuyerera kwemari, zvisinei kuti hazvikoshi zvakanyanya; kuti kuburikidza nekubata chinhu chisingaoneki sechimwe chinhu chinokosha panzvimbo pane kutarisa pamari inoyerera iyo yakabudisa muongorori, chaizvoizvo, "kuverenga kaviri" kubatsirwa. Mumwe mudzidzi wake akakurumbira, mubhadhari weBillionaire Warren Buffett , akazoenda nenzira yakasiyana, achiomerera kuti, dzimwe nguva, kukosha kwechigadzirwa chakanga chakakwana pakuti iwe unogona kunge uchiziva kuti kuderera kwemari kwaive kwakanyanya kudarika munguva dzoupfumi , saka kuve kuchenjera kuti mubhadhari atore mari yepamusoro, yepamusoro-yakakwana yekutengeserana panzvimbo yekutsvaga kuderedzwa.

Mune mamwe mazwi, iwe haungatori, chaizvoizvo, unoziva kukosha kwechokwadi kweDisney kana yeChoke yezvinhu zvisingaoneki asi kana imwe yakasimba iri kutengeserana pane zvakakosha kana zvakaderera, uye iwe une nguva yakareba yekutora nguva ye5, 10, 25+ makore , zvingave zviri nani kuitenga ichiziva kuti zvinhu zvisingaoneki ndezvimwe nzira yekuchengeteka.