Kunyange Kukuru Kupfuura Black Friday uye Cyber Monday
Nyatsocherechedza Day's Day uye kuti zvinorevei kushandiswa kwemutengi weChinese uye kukosha kwekutsvaga kwemainyika.
Mutengi Kutenga
Singles 'Zuva-kana Guanggun Jie-inozivikanwa sezororo pakati peChina vechidiki kuti vafare kupemberera. Zuva rezororo rakasarudzwa nekuda kwenhamba "1" uye nhamba yemumiririri 11/11 kusvikaNovember 11. Kubva pakatangira shure muna 1993, holide yakashanduka kuva imwe chete yepamusoro yekutengesa zuva rekutsvaga munyika yose nekutengesa kwema $ 20 mabhiriyoni kune vakawanda vatengesi vakasiyana, kusanganisira Alibaba.
Iyo yakakosha zvikuru kubatsirika kweMusikana wezuva ndeye Alibaba, iyo inotengeserana yakawanda yeChina muInternet muAmerica muUnited States. Muna 2016, Apple, Target, Costco, Macy's, Starbucks, uye mamwe makambani eUnited States vakaita kuti michina yavo iwanikwe kokutanga. Vashandi vanogona kuwana pachena kune Alibaba kuburikidza neAmerican Depositary Receipt (ADR) -Alibaba Group Holding Ltd. (NYSE: BABA), apo vashandi vemakambani epamba vanogona kubatsirwa nekutengesa kwepamusoro.
China's Singles 'Day haisi iye chete chiratidzo chekuti boka rayo repakati rinoramba richipedza kushandisa. Mumakore achangobva kupfuura, makambani emotokari yenyika yacho akapfuura America kuti ave misika yemotokari huru munyika yose. Mutengi anoshandisa mari pakati pe2000 ne2010 yakakura kubva $ 650 biliyoni kusvika madhora 1,4 triliyoni, maererano naMcKinsey Group, inotambirwa nemadhora anodarika madhiyoni mashanu pagore mumari yemhuri iri kuwedzera ichienda mune zvinyorwa.
Kutengeserana kuNyamura
Kukura kweChina kwekutsvaga kwave kuchiendeswa mberi chete nekuchengetwa, kubhadhara, uye kutengeswa kwenyika. Nokuisa pfungwa pazvinhu izvi, hupfumi hwenyika yacho hwakabhadharwa nemari yavo pachako pane kuvimba nematarenda kunze kwenyika. Izvo zvinoshandiswa zvakaita kuti zviratidze kuti kushandiswa kwemisha kunoshandiswa kubva kune inopfuura 40% yezvigadzirwa zveminda yakawanda muna 1985 kusvika pasi pe35 muzana yeGDP ne2013, asi kushandiswa kwakakwana kwave kuri kuwedzera.
Mutungamiri Wen Jiabao akarondedzera huwandu hwekuvandudza kumashure kwegore ra2013 inotarisirwa kusunungura simba revatengi veChina. Muchidimbu, mazano aya aizowedzera kuchinja kwehu huu hwemhuri yekunyora urongwa hwakagadzirirwa kuendesa kumaguta uye kukurudzira kushandiswa pakati pepakati peboka. Nyika yacho inotarisirawo kuwedzera mapato ayo ari pakati nekuparadzira upfumi panzvimbo yekuti ive iyo yakanyanya kuiswa mumaoko evashoma.
McKinsey Group inofunga kuti mari yega-yega inotengeswa yevashandi vemuguta ichapakatika pakati pa2012 ne2020 kubva inenge madhora mazana mana kusvika ku $ 8,000, izvo zvichaita kuti iwedzere pedyo nehupenyu hwekuSouth Korea huripo. Izvi zvinogona kushandura China kuti ive nzvimbo yekutsvaga mari kune avo vanotarisa kuwedzera mari yekushandisa kwevatengi, pamwe nekambani dzeUnited States dzichifunga kuti dziwedzere kupindira mumusika.
The Bottom Line
Zuva reZvinyoro rave iro rinova guru rezororo rekutsvaga munyika yose, kupera kwechishanu chishanu neCyber mutevedzeri wekutengesa pamwe chete muUnited States. Kubudirira kwezororo kunomiririra kukura kwesimba rekuChina riri pakati nepakati, iro rinoramba richipa mari yakawanda yemhuri kuti iwedzere kushandiswa. Hurumende inoenderera mberi kukurudzira hutano huno sezvairi kutarisa kuchinja kubva kune imwe nyika inotengeswa kune dzimwe nyika kusvika kune hupfumi hunoita basa.
Vashandi vezvemabhizimisi munyika vari kutarisa kuti vawane mari kune izvi zvingave zvichida kufunga nezveAlibaba Group Holding Ltd. (NYSE: BABA), iyo inotengeserana yakawanda yeChina inowanikwa pakati pe $ 15 mabhiriyoni uye $ 20 mabhiriyoni musi wa11 November oga. Zvechokwadi, zvakakosha kunzwisisa njodzi dzezvematongerwo enyika dzakabatanidzwa nemakethe eChina uye zvinogona kuitika pamusana wepamusoro yevatengi uye chikwereti chekambani sehuwandu hwekuwana mari.