Traditional Marketing
Vanachiremba vanokoshesa mishonga yemishonga yakasununguka uye vanoda kusangana nevatengesi vekutengesa kuti vawane iyo kunze kwekuti mishonga yavo yezvechiremba inorambidza samples pasina. Imhizha inoona samples inoshandisika kwazvo yekutengesa zvishandise uye inoshandisa mabhiriyoni gore negore kugovera zviyero zvinodhaka zvinodhaka.
Vatsoropodzi vemutambo vanoti mijirisi yemishonga inoita vanachiremba kuti varayirire mishonga inodhura, inodhura madhiragi kana zvipatara zvinodhura zvinodhura zviripo. "Kana chirwere ichi chave chakatangwa, varwere uye avo vanoita bhizimisi vanogona kuramba vachibhadhara madhiragi matsva, anodhura," maererano nekutsvakurudza kwePew Charitable Trust Prescription Project.
Chipo chezvinhu zvakadai sekudya, kufamba kwemari, mabhuku, uye mari yekutaura ndeye chidimbu chekutengeserana pasi pemoto wakaoma. Dzimwe hurumende dzehurumende dzarambidza zvipo zvose kuvarapi, izvo zvinogona kuvhiringidza kune vatengesi vanoda kupa chimwe chinhu sechinhu chinokosha sa ice cream cone pagungano rezvehutano renyika.
Chifananidzo ichocho chinonyatsoratidza kuti zvakaoma sei, uye vamiririri vekutengesa vanofanira kuziva mitemo nemirairo mune imwe nyika.
Mumiririri wekambani yemishonga anowanzokurukura ukama hwebasa nevatungamiri vemaonero makuru kana "vatungamiri vanofunga" vanokanganisa vamwe vanachiremba kuburikidza nehutano hwavo.
Emerging Tactics
Vanachiremba vave vari pakati pevana vekutanga vekutanga kutora teknolojia yefoni , vachitanga ne beepers uye vahedheni, uye ipapo PDAs, mafoni, ma PC tablet nezvimwe zvigadzirwa zvepamusoro zvinoita kuti zvigaro zvevarwere uye zvinyorwa zvinoshandiswa.
Sezvo vanachiremba vakawanda vatove vakaroorana nemichina yavo yemagetsi, mapurogiramu eIdad uye Smartphone vanoita sechinhu chakanaka chekambani yemishonga. "Utano hunoita basa rekufambisa uye rinokweretesa kune zvigadzirwa izvi," akadaro Bruce Carlson, muparidzi weKalorama Information, kambani yekutsvakurudza yemusika.
Sangano rehutano rehutano rezvehutano rakapa $ 8.2 mabhiriyoni muzvigadzirwa zvekuchengetedza uye zviyero zvakabatana muna 2009, maererano naKalorama. Nzvimbo dzepaIndaneti dzakadai se Facebook, LinkedIn uye Twitter, uye mazana emasicheti maduku maduku anobvumira vanachiremba kuronga mishonga inyanzvi yeInternet kuburikidza.
Physicians Interactive (PI), yakabva muMarlborough, Mass., Inoti yakagadzirwa "iyo huru yenhare yehutano hwehutano hwehutano hwepakombiyuta uye yehutano muUnited States, inosvika vanopfuura 875 000 vanachiremba, vanachiremba, uye vashandi vehutano hwehutano muzvinhu zvose zvakakosha. " PI inoshandisa vatengesi vayo ye pharma kuburikidza nekugadzirwa kwemafambisi emakiriniki uye epakombiyuta mune zvekuchengetedza hutano.
Sermo, musangano weMDC-wega wekusununguka, unoti 115 000 nhengo, kana makumi maviri kubva muzana vechiremba vose veUnited States. Dhanieri Palestant, MD, nheyo yepaiti uye CEO, inoti 10 emakambani makuru 12 emishonga ndeyeSermo vatengi "vari kuita vanachiremba kuburikidza nehutano hwemagariro evanhu vakavakirwa zvakanyanya kuti vawedzere ruzivo rwemavara." Kutsigira makambani kunogona kutevera nhaurirano dzechiremba zvakadai sekuita kwavo kuzvinhu zvakasiyana-siyana zvehutano hwekuvandudzwa kwehutano, kukurudzira mararamiro avo uye kugoverana nhengo dzechiremba, maererano naSermo.
Mutariri wezvekutengesa Richard Meyer anoona kuti basa rekutengeserana mutsika rep uyo anoramba achitsvaka nguva nenguva navanachiremba "kupera." Meyer nedzimwe vashandi vekurinda vanoti pharma inoda kudzoka zvakare pakushandura kwavo uye kuunza mamwe "nyanzvi yekukurukurirana mune zvehutano" kune vashandi kuti vaite nevanakirwa paIndaneti.
Ava vatauri vezvechiremba vanogona kupa hutengo-yakawedzerwa mazano anobatsira vanachiremba kuti vasarudze kuburikidza nehuwandu hwemashoko pavanenge vachifambidzana nekliniki miedzo , mapepa, uye vatungamiri vemagariro evo.