Kubatsira Kwakaitwa Kofi Inoshamisa Nyaya Yokudzidza yeFranchise Value
The History of the Starbucks Franchise
The Starbucks Coffee Company yakazarura dare rekutanga muSeattle's Pike Place Market muna 1971. Papfuura makore gumi gare gare, Howard Schultz akava mutungamiriri wekhofi yemukuru wekutengesa nekudhinda. Mushure mekufamba rwendo rwekuMilan muna 1983, Schultz anoziva mikana ye 'coffee culture' muUnited States. Anofunga kuti Starbucks franchise inogona kuva chinhu chokuunza tsika iyi pamusoro. Anonyengetedza vatsigiri vekutanga vekambani kuti vaedze pfungwa yake munzvimbo itsva mudhorobha reSeattle. Zvigumisiro zvinoshandura mararamiro ekambani, uye mutengi nzvimbo, nokusingaperi.
Schultz uye boka revatengesi vemunharaunda vanozvitenga zvinhu zvekambani yekofi uye zvakashandura zita rayo ku Starbucks. Pane nzvimbo gumi nemanomwe chete panguva iyoyo. Ichitevera kubudirira kwema-mail-order catalog launch, kuumbwa kweukama neBarnes neNobles, uye kubudirira kwakaitwa 1992 IPO, kambani inotanga mhepo inoshamisa inotumbuka nhamba yezvitoro kusvika kune 5 886.
Zvimwe Zvinokonzera Starbucks Franchise Zvinokosha
Mumashoko akareruka, kukosha kwefranchise kunoreva kudiwa kwechinhu chakasiyana kana basa mune pfungwa dzevatengi. Mubhadharo ane nzara Warren Buffett anotiudza kuti imwe yenzira dzinokurumidza uye dzakanakisisa dzekuziva kuti kukosha kwechikwereti ndekuzvibvunza kana iwe ungada kuyambuka mumugwagwa kana kubhadhara mutengo wakakwirira kune rimwe marimi.
Ishoko rekoti reHershey rinokosha here masendi mashanu pane anowanzoita? Muchiitiko chedu, ndiro zita rokuti 'Starbucks' rinokosha zvakakwana kuita kuti vatengi vasabva kune vakwikwidzana uye vanobhadhara zvimwe zvechigadzirwa?
Ndinogona kupupura pachako kuti ndizvo. Gore rakapfuura, ndakazviona ndichityaira kuPennsylvania turnpike. Nenguva yakareba kuburikidza nehurumende, ndakaona kushambadzira kwe Starbucks mumugwagwa mukuru wezororo. Motokari yacho yakakurumidza kudhonza. Mukutendeseka kwose, ndingadai ndisina kurega kana zvisiri zvekambani. Ndiyo mutengo wekutengesa!
High Starbucks Franchise Kukosha Kunoita Kuti Zvive Zvakanaka Zvibereko Zvemari
Uyu mutengi anofarira zvose zvinoguma mune chimwe chinhu - kushanda kukuru. Kutarisa nokukurumidza mumataurirwo ezvemari kunoratidza kuti kutengesa kofi rine simba rine zita rinogona kubatsira zvikuru. Kubva muna 1997 kusvika muna 2014, mari inowedzera kubva pa $ 975,389,000 kusvika kune $ 16,447,800,000. Nhamba yezvivako yakabva pa1 400 kusvika 10 713. Zvimwe zvinogona kuenzaniswa zvekutengesa zvakave zvakafanana zvakafanana nepamusoro. Vashandi vanoona kukosha kweScottbucks franchise kutanga vave vakakomborerwa zvakanaka nokuda kwekushivirira kwavo uye kutenda mune bhizimisi riri pasi.
Mutengo Wacho Unokosha
Zvakakosha kuti iwe uyeuke kuvapo kwesimba rekutengesa mutengo chete hakufaniri kuguma nekutsvaga kwekutsvaga. Kana iwe uchibhadhara zvakanyanya mutengo webhizimisi rakanakisisa, iwe ungangove wakaguma nemigumisiro inotyisa. Ne Starbucks, kukura kwave kuri kunakidza zvokuti varairidzi vasaisa purogiramu yakasimba maererano nehuwandu hwayo hwekupedzisira Kare muna 2012, ndakaita nyaya yenyaya pa blog yangu yega inoratidza kuti mari ye $ 100 000 yePO ingadai yakaita sei. Mazuva ano, nhamba dzacho dzawana kunyange crazier. Nekugoverana kunowedzerwa , saSeptember 2015, yako $ 100 000 ingadai yakakura ikava $ 9,192,815 yakawanda nekuda kwekuwedzera kwegore rekuwedzera kwehuwandu hwe 21.47%. Nhasi, iwe unenge uchiunganidza mari inodarika $ 103,500 mune mari inowanikwa gore negore.
* Kujekesa Kwazvo Pamusoro pe Starbucks Franchise Kukosha:
Ndakagamuchira maverengi akawanda kubva kuvadzidzi vanovhiringidzika pamusiyano pakati pekutsvaga mari muchikwereti uye kukosha kwechiremba.
A franchise ibhizimusi rinotengesa kodzero yekushandisa zita rayo, marimi, uye zvigadzirwa kune vadzidzisi vemabhizimisi ega ega kuti vashandise uye vashande mabhizimusi pasi pezita rekambani.
Franchise kukoshesa, kune rumwe rutivi, izwi rinoshandiswa kurondedzera chigadzirwa chinodiwa kune vatengi. Hazvina zvachose zvingaita nekutengesa bhizinesi. Starbucks hairegi kutengesa, asi ine pfuma yakakosha.
* Nyaya iyi yakatanga kunyorwa musi waApril 23rd, 2003 uye yakarongedzwa nemashizha matsva musi waSeptember 21st, 2015.