Mienzaniso yevashambadziri vanozivikanwa
Vatengesi vanogonawo kutenga zvishandiso kubva kune mumwe munhu wepakati, anozivikanwa sehupfumi kana muparidzi. Isoledaling company inogadzirisa zvigadzirwa kubva kumativi ose enyika. Idzo dzinodzorerazve ivo kuitira nyore kutengesa nekuparadzirwa.
Vatengesi ndivo vekupedzisira vanomira pachinotengeswa vasati vasvika mumiti yekutengesa.
Kukosha kweRwanda Industry kusvika kuSouth Economy
Muna 2016, shanduro yekutengesa yeUnited States yakaita $ 1.087 trillion. Ndiyo 5.9 kubva muzana yeUnited States yakawanda . Chikamu chakakura mukati mekutengesa motokari. Inogadzira 19 muzana yemabhizimisi ekutengesa. Zvokudya zvinokwana 15 kubva muzana uye huwandu hwekutengesa ndewe 14 muzana.
Kubva pakudzoka kunopa nzira yezvigadzirwa zvekutengesa kune vatengi, inotsigirawo $ 1.08 trillion wholesaling industry. Inobatsira kune $ 2.175 trillion US manufacturing industry . (Kubva: " GDP neIkambani ," Bureau of Economic Analysis.)
Vatengesi vanoumba mabasa anenge mamiriyoni mashanu. Zvizhinji zvezvizvi nzvimbo dzepamusoro-chekupinda, kubhadhara madhora gumi neawa. Pasinei nekubhadhara kwakaderera, vanopa ruzivo rwakasimba mukubata nevanhu. Aya maitiro anodzidzisawo vashandi masvomhu mano.
Heano pane zvakawanda pamusoro pemazuva ano mabasa statistics . (Imwe: "Sales Sales Workers," Bureau of Labor Statistics.)
Nguva inonyanya kukosha yegore mukudzokorora ndiyo nguva yekutengesa kwezororo . Inotanga zuva shure kwekutenda. Inenge 20 muzana yekutengesa kwegore negore inotengeswa pakati pe Black Black neKrisimasi.
Iyi mwaka inosanganisira Cyber Mutumbi , zuva guru regore rekutengesa kwemaInternet. Inosanganisirawo Green Monday . Ndiro zuva rokupedzisira kuronga paIndaneti kuve nechokwadi kuti unogamuchira zvipo zvako kare Krisimasi.
How Retail Works
Vatengesi vanoita mari nokusimudza mitengo zvakanyanya pamusoro pemari yekushanda, zvigadzirwa uye kuparadzirwa. Munhu wese ari pedyo neketheni yekutengesera anoita chinhu chimwe chete. Vatengesi dzimwe nguva vanogona kuita mari yakawanda kana vakadarika vaiti vese uye vanotenga zvakananga kubva kufekitari. Vamwe vatengesi vakuru vanowanzogadzira zvinhu zvakanyanya-kutengesa ivo pachavo. Izvi zvinonzi vertical integration .
Iyi kuwedzera kwemutengo kunozivikanwa sekumhanya kana mutengo wemutengesi. Inowanzoita 100 muzana (kaviri mari) pane imwe nhanho. Iko kunonzi "keystone markup." Zvinotarisirwa kuvhara mari uye kupa mari yakakwana yekubhadhara vashandi kana vadzidzisi vega.
Internet Kuwedzera
Kuendesa mberi kweIndaneti ndiyo chikamu chinokurumidza kukura. Pakazosvika 2020, zvinotarisirwa kusvika $ 523 mabhiriyoni, pakukura kwe 9,32 muzana gore rose kusvikira panguva iyoyo. Pano pane zvimwe zvekupedzisira zve US Retail Trends .
Mobile mafaira, kunyanya masharefoni, ari kuve iyo inonyanya kukosha yekutengesa internet. Pakazosvika 2020, vatengi vanosvika mamiriyoni 270 vachashandisa zvishandiso zvavo zvemafoni kuti vaongorore uye vatenge zvigadzirwa.
Izvo zvinobva ku 244 mamiriyoni vatengi muna 2015. Kushandisa tablet iri kupera, nepo iPhone uye Android kushandisa foni kuri kuwedzera. (Inowanikwa: "Kutengeswa Kwepanyika Kuchasvika $ 523 Bhiriyoni ne2020 muUnited States," Internet Retailer, January 29, 2016.)
Mienzaniso yevatengesi
Mienzaniso yakawanda kwazvo yekudzosa zvakare ndeyezvigadzirwa zvechekare-uye-zvinyorwa. Izvi zvinosanganisira giants yakadai se Best Best, Wal-Mart uye Target. Asi kudengesa kunosanganisira kunyange zviduku zviduku pane imwe nzvimbo yemunharaunda yako.
Mienzaniso yevatengesi vekutengesa ndiyo Amazon, eBay uye Netflix. Kunyangwe vari kukura zvakakurumidza, ivo vanongomiririra 15 muzana yemutengo wekutengesa.
Vakawanda vanotengesa vanofunga nezvekutengesa kumba. Izvi zvinosanganisira zvokudya zveSchwan uye matelasti eCasper. Vamwe vanotengesa kuburikidza nemapato emisha. Inonyanya kuzivikanwa ndeye Avon, Pampered Chef uye Cocoa Exchange.
Boka duku rinotsigirwa nemitambo yeTV kufanana neQVC, Home Shopping Network uye Evine.
Vatengesi havangotengesi zvinhu, vanotengesawo mazano. Zvokudya, mahotera nemabhadha zvose zvinosanganiswa mukugadzirisa zvakare.
Vakawanda vanotengesa vanobatanidza nzira dzakasiyana dzekuparadzira. Muenzaniso ndeyeKroger, iyo inopa zvivako zvezvitini-uye-zvinyorwa uye kubudiswa kwepaIndaneti. Dzimba dzakawanda dzinowanzopawo mabasa ezvokudya, sekudya. Iyi inodhura yakaderera uye yakawedzera kukosha kwevatengi ndiyo muenzaniso wehupfumi hwehuwandu .
Zvokutengesa Zvakaenzaniswa Sei?
Zvokutengesa zvakaenzaniswa nekutengesa zvekutengesa . Nhoroondo yeUnited States inoparidzira mushumo wekutengesa zvekutengesa mwedzi woga woga. Nhamba dzakawanda dziripo zvino dziri muRondonhau yekutengesa yekutengesa US .