Basa Rokutungamira Mukusarudza Kugovana Nhamba
Ichi chikwata chekutsvaga kwekutsvaga kwe-iyo-yekutengeswa yeYankee Candle Company yakave yakanyorwa kudarika makore gumi apfuura sechikamu cheInvesting for Beginners site kuti ndakamhanyira yeAng.com. Yakaratidza pfungwa yaBenjamin Graham yakataura nezvevadzidzi vake ku Columbia University; kuti mutengo wekambani wekambani haugoni kuratidzira kukosha kwekambani iyo pasinei neavo avo vanofunga nezvemisika yakashata yematengesi vangada kuti iwe utende. Icho chinoratidza kuti iwe unogona sei kuswedera pakusarudza mazvikwereti kwepodfolio yako sekunge iwe uri webhizimisi wega bhizimusi kutsvaga kutsvaga. Yankee yakazowanikwazve, zvichiita kuti mhepo ivepo kune vanochengetedza, uye, kuburikidza nehuwandu hwekutengeserana, yava rutivi rwechikwata chikuru chebhizimisi chekutengesa mushure mekunge ichipfuura nemaoko eboka revanhu vari voga iro, mumaonero angu, rakaderedza unhu hwebhizimisi uye yakakuvadza zvachose kukodzero yekambani yekambani.
Kazhinji, kana iwe uchida kubvunza vatengesi zvavanoda kubva mumatokisi avo, vangati chimwe chinhu pamiganhu ye, "kuenda kumusoro". Muna Price ndeyeParamount , isu takaronga nhema iyi uye takataura nezvekukwereka kwemashamba kune zvakakosha kune vashandi venguva refu uye avo makore mazhinji kubva pakubata basa sezvo zvichivabvumira kutenga chikamu chikuru chekodzero yekambani yedhora rose inotengeswa.
Nezvozvi mupfungwa, funga nyaya yedu yemazuva ano: Yankee Candle. Yankee ibhizimisi rebhizimisi mune zvose zvinoreva izwi. Idzo inodzoka pamutengo unokosha uri kuburikidza nedenga, bhizinesi rinonakidzwa nekukwikwidzana kukuru uye kubhadhara mari yekutengesa neinenge makumi mashanu kubva muzana (50%) mugove wemusika muchikwata chekutanga chekenduru, kutarisira kunonzwisisika uye kurangwa kuburikidza nekudzoka zvese mari yakawandisa kune vagoveri vese gore kuburikidza nezvitoro zvekugadzirisa uye mari inowanikwa , uye bhizinesi rine zvakawanda zvingave ikozvino zvavari kuumba dzimwe makambani emakenduru kutengesa kuburikidza ne "mass premium" nzira dzakadai seCotco naKohl.
Dambudziko rega roga nderokuti parafini yakisi ndiyo inonzi petroleum. Zvichipa kukwirira kwemafuta uye kuchenesa kunatsiridza (kukanganiswa nekuti imwe yevashandi veYankee inonyanya kuisa kune makumi manomwe kubva muzana (70%) mugove mushure mekutambudzika kunoparadza Hurricane Katrina gore rapera), uye hazvishamisi kuti mari inoshandiswa yakisi yakasvibiswa yakawedzera makumi maviri kubva muzana (20%) munguva yekotora yakapfuura, zvichiita kuti kuwedzerwa kwakagadzirirwa muYankee kuve muchengeti wepamba mavhenekesi iyi yekuvhuvhu.
Izvi zvinotungamirira hutungamiri kuderedza hutungamiri hwegore negore uye huwandu hwevhiki vhiki, zvichiita kuti soro iwe yepamusoro kubva kune yakadarika $ 32 muvhiki dzinotangira kusvika pasi nepamusoro pe $ 21.
Mufaro weAll Low Price
Somurimari, ndaive ndichiita zvigaro zvemaoko. Sei? Mumakore gumi, handitarisiri matambudziko ari kutarisana neYankee nhasi kuti ave achiri chinhu chikuru. Munguva iyi, ndakanga ndakatenga kambani yaiva nemari yemari ye $ 850 mamiriyoni, iyo yakawana $ 80 mamiriyoni mumari asi yakapa mari yekusununguka kwemadhora 110 kusvika ku $ 120 mamiriyoni uye, kuburikidza kushandisa mari yakabhadharwa, yakadzikinura madhora 185 $ gore rokutanga rezvemari. Sezvo bhonasi yakawedzerwa, mari inokonzerwa nemari inobhadhara zvishoma kudarika 1.1% pagore yakabhadharwa kune vagovana. Nezvinhu zvakadai saizvi, hazvina kutora scientist sarotta kuti vaone kuti kana Yankee achienderera mberi kudzikinura zvikamu pachiyero apo yakanyatsofamba yakashambadza yakawanda yakawanda yakawanda, avo vanove vagova vagove varipo, vakanyatsoshandiswa se nguva yakapfuura. Chinhu mumari yakakwirira mumugwagwa, uye zvakandisiya ndichinzwa zviri nani pamusoro pematambudziko angu ekuwana chikamu chinogutsa chekudzoka kubva mune imwe nzvimbo yekutengesa kune S & P 500 .
Musi weChitatu, Julai 26, zvisinei, vatungamiri vakazivisa kuti kambani iyi yaibatanidza naLehman Brothers kuti vaone "dzimwe nzira dzakasiyana-siyana" - Wall Street inotaura kuti "tichaenda kutengesa kambani kune mumwe mutengi kana mutengi".
(Nyaya yevadzidzisi: Vatengi vezvemari ndivo avo vanopinda mubhizinesi, kazhinji vachishandisa zvakakwana zvevashandi, nechinangwa chokuchigadzirisa pane imwe nguva mushure mokuraira mari yekuvhara kana kuvhara zvikamu zvisiri pasi. mune bhizinesi pane zvaanogona kuita nokuda kwemaitiro avo aripo; imwe kambani kese, somuenzaniso, inogona kuwira munharaunda iyi.)
Ichi chiziviso chakaita kuti nzvimbo yacho iwedzere kusvika kune 20% mukutengeswa kwemangwanani. Mumusangano wekumusangano, mumwe wevatongi vanotaurwa (Ndiri kutaura pano), kuti "yakajekesa kambani yakanga isingatarisirwi pamutengo wayo wezvino uye taifunga kuti yaiva basa redu kune vagovani vemabhiza kuti vaongorore dzimwe nzira dzekudzikinura kukosha kweivo utsvaga. "Nhaurwa yangu chaiye! Kutungamirirwa uye Bhodi revatungamiri vaiva nemukana wakanaka wekushandisa kushandiswa kwekutsvaga kwekutsvaga kutengesa imwe nzvimbo huru yezvikamu zvekambani uye kuvasiya basa; zvingadai zvave zvichigoneka kuti ivo vawane zvikamu zvine gumi nemashanu (15%) kana kupfuura pasina kushatisa midziyo yehurumende zvikuru.
Munguva iyi, vagoveri vane nguva yakareba vanogona kuenderera mberi kutenga zvigaro zvemakabheti avo pachavo. Pane kudaro, vakaona mari shoma yekutengesa sechinetso kugadziriswa pane mukana wokushandisa.
Nokuita chiziviso chacho, zvakadaro, mikana yose yakarasika. Kutungamirirwa hakugoni kuramba kuchidzoka muchikwata kana vakanyatsofunga nezvekutengeswa kwekambani uye hurukuro inofambira mberi nemapoka anofarira, uye avo vedu vari kumativi avo vari kushandisa zvakaderera mutengo wakaderera zvino vakashaya mukana wokutenga zvimwe zvikamu mu bhizimisi pamutengo unofadza. Handigoni kubatsira kunze kwekunzwa kuti vatongi vakatengesa kunze kwedu isu nekugara kwenguva refu kwenguva yakareba nekuda kwekuzivikanwa kwenguva pfupi paWall Street.
Izvi zvinounza mubvunzo unonakidza wefilosofi unogona kuva wakakosha kwauri - mutengi - kupindura. Kutaura zvazviri, Ben Graham akazviisa pamusoro pemakumi manomwe emakore akapfuura mu Security Analysis . Nenzira iyo, iyo Bhodhi revatungamiri nevatungamiri vane chikwereti chekutsvaga kugadzira mutengo wakakwana wezviyo zvavo zvakazara kuitira kuti avo vanoda kutengesa zvikamu zvekushandisa mari, nezvimwewo, vane mukana wokutengesa pamutengo unoratidza izvo zviri mukati kukosha kwekubata kwavo? Kana mhinduro yacho hongu, saka hazvina kunaka kuti vatungamiri vatsigire zvikwata kuti vashandise mitengo yakaderera sezvavari kunyanya kufarira boka rimwe revatori vemabhizimisi (varume vane vakadzi vanoita zvepamusoro-bhizimisi vane mazano ekutora mazano anodiwa kuti vaone kana Sangano rakaderedzwa uye rine mari yekuchengetedza, kana kutotenga zvimwe, apo chikwata chinoparadza) pamusoro peumwe (nguva dzose vanhu vanoita basa vasina mari yakawedzerwa yemari uye vari kuisa mari yekuvandudza mararamiro avo ehupenyu). Nhamo, iwe chete iwe unogona kupindura mubvunzo iwoyo.
Pakupedzisira, ini ndinofara nemari yakawanda inowanikwa neYankee Candle holdings. Handikwanise kubatsira asi kuchema mararamiro akarasika, zvisinei, apo ini ndamira kuti ndione kuti zvikamu izvi zvingave zvakawedzerwa sei mumakore gumi anotevera. Ndiani anoziva? Misika yacho haishamisi; zvichida mutengo uchadzokera kumashure kwaive (zvechokwadi, sengo inoita sokuti iri kudzorera zvimwe zvezvaiwana sezvo vatori vayo varipo vanotora purofiti yavo). Kana chimwe chinhu, izvi zvinoshanda kuratidza kuti mikana iri paWall Street inopera . Ndosaka zvakakosha kuti vashandi vekutsvaga vashandi vave nemari yekushandisa maitiro avo pakarepo nokuti apo pavanoonekwa, havakwanisi kunamatira kune kwenguva refu.
Nyaya iyi yakabudiswa musi waJuly 27, 2006.
Iko Balance haisi kupa mutero, utsvaga, kana mari yemari uye mazano. Mashoko aya ari kuendeswa asina kufunga nezvezvinangwa zvekutsvaga, kushivirira kune ngozi, kana mamiriro emari yemumwe mutengesi chaiyo uye angave asina kukodzera kune varairi vese. Basa rekare harisi kuratidza migumisiro yemangwana. Kuisa mari kunosanganisira njodzi dzinosanganisira kurasikirwa kwatinoitwa mukuru.