Roberto Goizueta aiva nebasa rakabudirira zvikuru semukuru weCoca-Cola Company, uye vazhinji vanomuona somumwe wevatongi vakuru nevatungamiri munhau. Munguva yehupfumi hwake, vatorwa veCuban vakawedzera kukosha kwezvikwata zvinowanikwa neCoca-Cola zvinodarika 3 500 muzana panguva yekugadzirisa kukanganisa kwaaimutangira.
Izvi zvakaguma nekubatanidzwa kwekambani yekudhakwa mune zvose kubva shrimp yekurima muSouth America kuzvinhu zveplastics. Goizueta akasimbisa, akabatanidzwa, uye akatengesa chikamu chikuru chekambani yebhotler nenzira yakafanana neCoca-Cola Enterprises iyo yakaumba musana weCoca-Cola, uye yakatarira kugovera mari kumapurani ose akanaka, nemigumisiro yakashamisa iyo kunyange Warren Buffett aifanira kumira mukuyemura.
Mamwe mazano makuru mazano akabatsira Goizueta kuchinja soda yekambani yakarasikirwa nemugove muAmerica kwemakore anoda kusvika gumi nemashanu yakananga kupinda mune simba repasi rose, vaine zvikwereti vanopa mubayiro vane zvikwereti, zvikwereti , uye kugoverana .
01 Roberto Goizueta Akashanda Yega
Izvo zvaive kuvimba nehuchenjeri hwake pachake kuti Goizueta akakwanisa kuva bhiriyoniire mushure mokutiza Cuba neine mari shoma uye zana zana dze Coca-Cola stock munguva yeCroatia power power grab. Uyu mwanakomana wemhuri yakawanda yeHavana, Roberto akabva kunyika yekwake ndokutanga basa rake uye hupenyu hutsva muUnited States.
Achitenda kuna baba vake, Goizueta aiva nemafungiro ekuzvishandira iye mukuremekedza chaizvo. Sezvo David Greising akaisa iyo ini ndingadai Nyika inotenga Coke: The Life and Leadership raRoberto Goizueta , "... pamberi peGiizueta atanga basa, baba vake vaiva nechikumbiro chekupedzisira.
Aida kuti Roberto atenge zvikamu zvezvikwata muCoca-Cola. 'Iwe haufaniri kushanda kune mumwe munhu, unofanira kuzviitira iwe,' baba vake vakati. Akataura kuti Roberto anofanira kutenga zvikamu zana zveCoca-Cola, uye akamupa $ 8,000 aizoda kutenga. Izvo zvikamu zvakaiswa mubhuku rekuchengetedza muNew York, kwavakaramba varipo kusvikira afa. "
Kugadziriswa nokuda kwekuwedzera kwezvinhu , izvo zvinenge madhora 58,300 mumazuva ano. Pamberi pamba pamba, usati watanga chikwereti, pamberi pemotokari inodhura kana fesheni, mhuri yeGoizueta yainyanya kufarira mubhizimisi wehupfumi, kana izvo zvaireva kuwanikwa kwekambani yakanyatsojeka, kubata chikamu chiduku mumabhizimisi ega, kana kutenga zvigaro kuburikidza nematokari misika . Mhuri yeGoizueta yakanzwisisa kuti imwe yenzira dzakanakisisa dzokuunganidza pfuma yakawanda yaiva kuburikidza nehupfumi hwebhizimisi.
Nenguva iyo akasimuka kuhofisi yeSiki uye mukuru weCoca-Cola Company, Roberto Goizueta aiva nemadhora anodarika mamiriyoni 9 eCoot-Cola akabatana; akanga asati atengesa chimwe chezvikamu zvepakutanga. Icho chaiva chinangwa chakajeka chaaida kuva nacho semukana wekambani sezvaaigona.
02 Roberto Goizueta Haana kutya Kutarisa Mapenzi
Maererano nekugadzira, "Pakarepo akava mutungamiriri wenyika, Goizueta akatanga kunyatsodzidza nezvezvinhu zvose zvebhizimisi reCoke. Kunyange zvazvo akazvikudza uye ane chivimbo mune zvaanogona, Goizueta aive nechivimbo chakakwana chokubvuma kusakwana kwake.
Akatobudisa pachena kusashayiwa kwake ruzivo kune vanotungamira kuburikidza nekubvunza mibvunzo yakawanda kubva kune mibvunzo iri nyore pamusoro pekukura kwemusika kusvika kuoma kwakaenzana kwemitengo yekudzoka uye kukosha kwemazuva ano kwekubhadhara mari. "
Mune mamwe mazwi, Roberto Goizueta aiva mudzidzi wekudzidza. Pasinei nokuti iwe uri muridzi webhizimisi, mutungamiriri wepakati, auto mechanic, mudzidzisi wekuchikoro, kana mapurisa, kukwanisa kugara uchivandudza unyanzvi hwako hwakagadziridzwa, wakarangwa, uye hukuru hwekudzidza unogona kuita musiyano pakati pebasa rekufamba-famba uye kukurumidza kukurumidza kusvika kune dzimwe nzvimbo dzepamusoro. Iwe unofanirwa kunge uchida kuisa pangozi kutarisa upenzi kuti uve unoziva.
03 Robert Goizueta Akabatwa Kudzoka Pamusoro peGuta seVhangeri
Mushure mekutora marwadzo eutungamiri, Goizueta aitarisira kuti machinda ake ari kushanda asingakwanisi kuverenga bhazha rebhaari asi kunzwisisa kunzwisisa kududzira. Bhizimisi rimwe nerimwe rebhizimisi rakapomerwa mamwe mari kuti mari yacho iwane mari yekuwedzera michina yekuwedzera.
Chero bedzi kuburikidza nekuita zvakanaka zvinopesana nemitengo iyi, mune izvo zvino zvinozivikanwa sehuwandu hwehupfumi hwakawedzerwa, vatongi vairumbidzwa, vanobhadhara, uye vanokurudzirwa. Mune mamwe mazwi, vakabhadharwa zvakanaka nokuda kwezviito zvakaita varidzi, vagoveri, vapfumi uye kambani kusimba. Izvi zvakafanana nemuenzaniso unoshandiswa kuBerkshire Hathaway naWarren Buffett mukugadzirisa zvivako zvekubhadhara kune Vatungamiri veMakurukota ehurumende dzakasiyana-siyana dzekushandira.
Izvi zvakauya mushure mekuzarurirwa kwekuzarurirwa kwaRoberto paakanga atora mutsara paCoke's Atlanta. Akatorazve kudzokorora kubva kuGrising: "Kwemakore, hapana munhu ainyanya kufunga nezvekudhura kwemari kana kudzoka kwezvemari pazvikwereti zveCoke.
Nokuti Woodruff haazobvumi Austin [uyo aimbova CEO] akwereta mari, Austin akanga apindura kuburikidza nekuita kuti awane binge neCoca-Cola stock. Asi guru iroro rinodhura zvakanyanya, inenge 16 kubva muzana pagore, kupfuura kunyange nguva pfupi yebhanti yakakwereta ingadai yakabhadhara Coke muna 1980. Zvose mabhizimisi kunze kwezvinwiwa zvinonwiwa-iyo wineries, mvura yekuchenesa, plastiki, uye kunyange zvokudya- zvakanga zvichiita zvishoma pane 10 muzana. "
Munyori anoenderera mberi achitaura kuti Goizueta akachenjera akacherechedza, "Tiri kuvhara bhizinesi redu , tichikwereta mari pa16 [peresenti] uye tichizviisa kune 8 [peresenti]. Iwe haugone kuzviita nokusingaperi. "
04 Robert Goizueta Knew Nzira Yokutora Njodzi Dzakatarwa
Diet Coke yakaramba iine imwe yenyanzvi itsva yekutengesa zvigadzirwa mumasangano emakambani. Izvo zvakagadzira mabhiriyoni emadhora muzvikwereti zvevana vaChina-Cola uye yakawedzera simba rekodhi yemuchina wekodhi.
Kushanda pamwe nevatungamiri vake vane mafungiro akanaka, mukuru pakati pavo ndeye Donald Keough, munhu wekudenga weOmaha uyo akashanda nesimba sekutengeserana kwemaitiro uye mararamiro eCoca-Cola pachavo pabasa rake, Goizueta akakwanisa kutanga chigadzirwa chakaunza zvachose chikamu chitsva chevatengi pasi pemaamburera ehurumende.
Asi, yakanga isiri chisarudzo chakajeka. Kuiswa kwacho kwakatsigirwa ne $ 250 mamiriyoni ekutanga tsvakurudzo yekutsvakurudza uye, gare gare, $ 100 mamiriyoni emakore ekutanga kutengeserana, izvo zvisati zvamboitika panguva iyoyo. Kunyange muimba dzakatsaurwa dze "Fortress Coke" sezvakanyorwa nemunyori, izvi hazvina kuchinja kuduku, uye kukanganisa kungave kuri kunyadziswa kwevanhu vose, ivo pachavo uye zvepamusoro.
05 Robert Goizueta Anodzorerwa Kubva Munjodzi
Hasi zvisikwa zvose zvitsva zvakaitwa pamwe chete neDiet Coke, yakadai seNew Coke fiasco. Zvisinei, Coca-Cola pakupedzisira yakasimba nesimba nekuda kwayo. MaAmerica, uye zvechokwadi avo munyika yose, vakaziva kuti vaida Coca-Cola zvakakura sei uye izvo zvave zvichinyanya kukosha musi weChishanu manheru emutambo wematambo, mafirimu emasangano, uye mabheji emashure.
Usambokanganwa kuti iwe unogona kuchinja njodzi mukana. Tarisa firivha yesirivha mumakore ose uye iwe unogona kungobuda zviri nani, wakagwinya , uye unopfuurira.
Izvi hazvisi nyore nguva dzose; Chaizvoizvo, chiitiko chaicho chekukundikana chinowanzova chinorwadza. Iwe unogona kukwanisa kunyaradzwa kuti iwe unokwanisa kuzviita mune zvakasvibiswa.
Apo New Coke yakasunungurwa, murume akatumira tsamba kuna Goizueta uye akakumbira autograph ye "stupidest CEO" munhau. Goizueta akateerera ndokutumira autograph kumurume wacho, zvichida achizviseka. Paunotora njodzi, pane mukana wekuti uwire pasi pameso ako. Inogona kunge isingafadzi, uye iwe unogona kudikira pasi pematombo. Simuka, guruva iwe pachako, uye yeuka kuti mukuru wevatengesi uye vatungamiriri vebhizimisi vekare vaimbowanzokundikana vazhinji, kakawanda vasati vaita zvigaro zvavo.
06 Roberto Goizueta Anonzwisisa Zvematongerwo enyika uye Networking
Roberto Goizueta akanzwisisa zvematongerwe enyika. Haasi kungogara achienda kunyanzvi nguva dzose kuti ataurirane nguva dzose neChitubu chinoshamisa cheCoca-Cola, Robert Woodruff, asiwo aigara achitumira tsamba uye akaramba achibatana nehuwandu hwevatungamiri vebhizimisi.
Mushure memusangano nevamwe vanokosha vaKoca-Cola bottlers, aive akaziva zvakakwana kuti atumire mabhokisi kubva kuTiffany & Company kumadzimai evarume kuti avatende nokuda kwechibayiro chavo kune kambani.
Kuedza kwakadaro kunonakidza zvikuru uye kubudirira kana iwe unofarira kuva nevanhu uye kutaura navo pamunhu. Zvisinei, kunyange kana iri kurwisana newe, zvikamu zvinogona kuva zvakakura gare gare muupenyu hwako kana basa. Iwe hauzombozivi kuti ndiani achamuka panzvimbo yechiremera, kana nemigumisiro yekuparadzanisa mumwe munhu zvisina kukodzera uyo angave akange ari chibvumirano chekuita iwe nemhuri yako.
07 Robert Goizueta Akachengetedza Maonero eSayenzi
"Ramba uine chiitiko chesayenzi," yaiva imwe yeEEC's classic taglines. Muchidimbu, iyi ndiyo yaiva nzira yokuti azvidzivirire pane zvakaipa izvo Charlie Munger anowanzotirayira pamusoro; kutsoropodza deta kuti zvikwanise kuguma kwehupenyu hwatinoda panzvimbo pokurega chokwadi chichititungamirira apo ivo vanofunga kuti ivo pachavo pachavo. Zvinoreva kurega kuenda kune pfungwa dzako dzepakutanga, kana kuti sezvo Munger anoisa iyo, achida kuparadza pfungwa dzako dzakanakisisa.
Kukundikana kutevera iyi fungiro yeGoizueta dzimwe nguva inotungamirira vanhu kukandira mari yakanaka mushure mekuipa apo kushandiswa kwekuderera kuri kuderera uye kukosha kwayo kwave kwakanganisa. Zvinokonzerwa neSocial collective zvinogona kuvandudzika kana varume nevakadzi vachikwanisa kutora zvidzidzo zvezvesayenzi, pane mafungiro, maonero panyaya, uye kubudirira kwavo kunoenzaniswa nekushanda.
Kana iwe uchiedza kuve nemigumisiro yakanaka yekutsvaga uye hupenyu hukuru hwepamusoro, iwe unogona kuenzanisa zvigadzirwa zvako nekuisa pfungwa pazvokwadi, wozozviongorora kuti uone kuti iwe unogona sei kuita nenzira inokutora iwe danho rimwe pedyo nepamusoro pezvinangwa zvako pamwe chete .
Vanhu vangani vangave vakatsanangura kukunda kwavo mushure mokurasikirwa nesimba ravo rose, ropafadzo, uye pfuma apo mutongi wenyika yechikomunisti akatora nyika yavo? Pane kudaro, Robert Goizueta akachera mapfumo ake, akaenda kubasa, uye mumakumi emakore mashomanana, akanga atora kutonga kweimwe yezvinyorwa zvinonyanya kushandiswa munhoroondo, panguva imwe chete achiita mari yega pachake mumabhiriyoni emadhora muhupenyu hwake hwose.
08 Roberto Goizueta Knew the Super Power of Incentive in Setting Compensation
Vatongi vanobudirira vanoziva kuti iwe uchawana mhando yehutano iwe unopa mubairo, kana nemari, mubairo, chimiro, kana simba, uye zvishoma zvezviito zvaunoodza mwoyo. Mazhinji emakambani emari ekubhadhara mari munguva yekutambudzika kwa2008 yakaguma kubva kumabhadharo akabhadhara vatengesi zvichienderana nenhamba yezvikwereti zvavakatora pasina kunyatsoona kubatsirwa kwekukweretesa. Izvi zvakagadzirisa zvikwereti zvinotungamirira kuhutarisiro hunotarisirwa hwekukura kukuru mukutengesa zvikwereti, pasina hanya nechepamusoro.
Roberto Goizueta akanzwisisa simba rekubhadhara maitiro aunoda kupa mubairo. Akayera kutarisa kubudirira pamishandisirwo emakambani sekudzoka kwakanyanya kwemari iyo yakakunda pamusoro pechiyero chekudzoka kwakagadzirwa neCoca-Cola mahofisi makuru ekushandisa mari.
Iyi nzira yaive nekukurumidza. Bottlers vakatanga kutendeuka kubva mumidziyo yesimbi kusvika papurasitiki, vachichengetedza mamirioni asingaverengeki emadhora mumari inoshandiswa mari iyo yakapfuurira kusvika kuChoke.
Chimwe chezvisarudzo zvinokosha pane zvose zvauchaita muhupenyu hwako, pasinei nokuti uri kutaura nezvekurera vana vako kana kushandira vashandi, ndiyo nzira yekubhadhara iwe unogadzira. Charlie Munger anotaura kuti yaiva chirwere chimwe chete chepeni chakakonzera FedEx kugadzirisa zvinetso zvayo zvekutakura kuburikidza nekugadzirisa nzira iyo vashandi vanobhadhara vakabhadharwa.
Muchidimbu, kana zvigadziri zvichishandiswa kuburikidza nebato, vashandi vakabvumirwa kuenda kumusha uye vakanga vachiripihwa kubasa rose rebasa. Kusvikira panguva iyoyo, hapana chakanga chakakosha. Pasina mabhesi makuru, mibairo, kana zvikwereti zvakaitwa nevashandi kuti vaite basa racho panguva chaiyo kusvikira vaudzwa kuti vanogona kudzokera kumusha asi vachiribhadhara zvakafanana. Dambudziko racho rakakurumidza kugadziriswa. Ndizvo zvakaita simba rekubhadhara mari.
09 Roberto Goizueta Kept Things Simple
Maererano nekugadzira ini ndinoda Nyika kuti ipe Coke: Upenyu nehutungamiri hwaRoberto Goizueta , mutungamiri Mukuru akakurumbira akajekesa basa rake mumabasa matatu makuru:
Utungamiri Basa
Kambani yeChealth Security
Kutumirwa kweMabasa kune Vashandi Vachinyorwa kana Mapoka
Munyika yakakwana, Roberto akataura, zvose zvingangowira mune chimwe chezvikamu izvi zvitatu.Simplicity ndicho chinonyanya kukosha kana uchida kuenda mberi. Nhare yakawanda inowanzovakwa pane imwe kana mbiri pfungwa dzakanaka chaizvo. Sam Walton 's Wal-Mart akanga aine zvose zvokuendesa zvinhu pamutengo wakaderera nebhadhi dzepamusoro uye kuwedzera kwehuwandu.
Yakanga iri kuchinja panguva iyoyo. Disney yaiva yekuumba zvinhu zvakawanda muhupenyu hwakanga huripo nemavhidhiyo mu cinema yakakura. Berkshire Hathaway inenge ichitsvaga mari shoma inodhura kuburikidza nemari yemainishuwarenzi uye ichiiisa iyo inoshanda nenzira inobhadhara-fambisa mumabhizimisi akakwirira anowana hukuru hukuru kune huwandu. Kunzwisisa mukati mako, kuronga pfungwa uye zvinangwa kana uchida kubudirira. Kana zvisina kudaro, iwe ungazviwana uchitaura kune zviitiko zuva rose, uchiita zvishoma kunze kwekugadzirisa.